Welcome to our new series, in which we are interviewing all of our Customer Success Managers here at BriefYourMarket.com.
The aim of the interviews is to help our agents achieve Return on Investment, providing them with advice on how they can improve their marketing strategy.
Our first Customer Success Manager is Murray Watkins, who has been at BriefYourMarket.com for over two years.
Murray strives to ensure all of his agents are getting the most out of our services, by having regular account review calls, as well as being the first person people can come to with any problems.
Q: Can you give an example of a customer’s return from BriefYourMarket.com?
A: Gibson Lane have seen a great Return on Investment since joining us, they have seen over £100,000 worth of market appraisals working alongside myself and the rest of the team in quarter two for 2020.
Q: How did they achieve this?
A: Throughout quarter two, Gibson Lane sent two interactive property magazines to their database.
They also sent three emails reacting to the news of the property market reopening, which prompted their customers to restart their search to buy and sell with them.
Q: What key tips would you give to agents to achieve the best ROI possible?
Q: What campaign from the December send plan do you think agents should send?
A: I think the Rightmove Boxing Day campaign was a great example of the material that agents should look to send.
This is because it encouraged both buyers and sellers to browse the market and list their property, due to web searches being sky-high.
Over £100,000 worth of market appraisals for Gibson Lane
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With the demand in properties only rising, you could be missing out on an abundance of potential instruction opportunities from new and past customers in your database.
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