Automated Flow Editor

Keep every customer consistently engaged with relevant, timely communications throughout their journey, without relying on manual follow-up.

Flows run on the CRM you already use – 25+ trusted property CRMs

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Automation that feels personal, not automated

Keep every customer consistently engaged with relevant, timely communications throughout their journey, without relying on manual follow-up.

No more static campaigns and manual follow-ups.

The new Automatic Flow Editor from BriefYourMarket builds and runs a personalised customer journey around your data – automatically triggering the right message, for the right contact, at exactly the right moment.

WHY ESTATE AGENTS ARE USING AUTOMATIC FLOWS

Why agencies are switching to Automatic Flows

Create smarter, more personalised journeys

Build sophisticated automated journeys that adapt to each customer’s interests, behaviour and actions, delivering more relevant communications at every stage.

Save time while keeping customers engaged

Automate ongoing follow-up so every customer receives timely, consistent communication without adding to your team’s workload.

Build, personalise and measure in one place

Create emails directly within your automated journeys using the new Email Editor, then track overall performance and individual customer progress.

WHAT’S INSIDE THE FLOW EDITOR

Built to do more than send emails

Automation keeps your audience engaged without the manual follow-up. Build intelligent journeys that respond to customer behaviour, delivering the right message at the right time and moving more opportunities towards a valuation.

Multi-channel steps

Create and edit emails directly within your automated journeys using the new Email Editor, making it easier to build personalised, engaging communications for every stage.

Individual-level Reporting

Get a clear view of how your automations are performing, with overall journey reporting and the ability to drill down into individual contacts to see exactly how they’ve progressed.

Client Testimonials

Real results from real estate agencies using BriefYourMarket new email editor for their email marketing campaigns

"The new email editor is intuitive and easy to use, making it much easier to create and manage campaigns. Compared to the previous process, it has significantly reduced the time it takes to build campaigns and made the whole experience more efficient. The AI Assistant has been particularly valuable in helping structure content and organise campaigns, saving even more time while improving the overall look and feel of our communications. The result is faster campaign creation and more professional, engaging emails."

"The new email editor is much easier to use, compared to the older version. I managed to build the email quickly, which made the whole process much more enjoyable! I also used ai, to re-size the images, and it worked well"

BriefYourMarket FAQs

Good follow-up should happen consistently, but it should not rely on someone remembering to do it. These FAQs explain how BriefYourMarket can automate key customer journeys, from valuation follow-ups and review requests to re-engaging older contacts, while still keeping your communications relevant and under your control. Find out what can be automated, how we help you get started, and how you can manage your journeys once they are live.

What can actually be automated?

A lot of the follow-up that currently depends on somebody remembering to do it.

That can include valuation follow-ups, completion anniversaries, review requests, database re-engagement and communications triggered by dates, contact information or activity within your CRM.

Instead of a potential future instruction disappearing because nobody remembered to contact them six or twelve months later, the communication can happen automatically.

The exact triggers available depend on your CRM integration.

Do I have to set it up, or is it done for me?

We help you get it set up.

During onboarding, we look at the customer journeys and follow-ups that matter to your agency, agree on what should be automated and help get those journeys running.

You are not handed in an empty system and expected to work everything out yourself.

Once live, your automations can develop as your priorities change.

Will automated emails still feel personal, not robotic?

Yes. Automation decides when communication should happen. It does not mean everybody receives the same generic message.

Campaigns can use CRM data, contact details, property information, audience segmentation, and local content to make communication relevant to the person receiving it.

The objective is to make good follow-up consistent, not make your agency sound automated.

Can I change or switch off an automation once it's running?

Yes. You stay in control. Automations can be edited, paused or switched off as your business, market or campaign priorities change.

Can the AI feed automated journeys too?

Yes. You can use the AI to help create the content that sits within your automated journeys and follow-ups.

Once you have reviewed and approved that content, the automation handles when the communication is triggered, so your team does not have to remember to send it manually.

This is better than the existing answer because it does not create any confusion with the earlier statement that AI-generated content is never automatically approved.