Brief Marketing - The BriefYourMarket.com Blog

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The power of your brand

The power of your brand

From your company’s ideological views and values, to simple factors like your choice of content and tone of voice, having a clear branding strategy in place will ensure that your customers – and your team – know exactly what to expect from you as a business.

Continue reading

One campaign, one instruction

One campaign, one instruction

As the largest independent estate agency in West Wiltshire, Davies & Davies are committed to providing "a top quality personal service coupled with a highly active selling approach".

To help them deliver this exceptional customer experience, we have been providing our customers with a range of ready-to-be-used marketing emails in the form of our Campaign of the Month, which time and time again, generates additional and instant business for our BriefYourMarket.com system users.

Continue reading

Topical events and your business

Topical events and your business

Despite being defeated by Croatia, the impact that England’s success at the World Cup has had on the UK hospitality industry is undeniable, with predictions stating that if we’d made it to the finals in Moscow, hospitality spending would have increased to £488 million.

Although England’s chances at victory are now delayed until 2022, and Wimbledon is drawing to a close, there are still plenty more major events taking place over the remainder of this year to draw customers to your hotel or restaurant.

Continue reading

Graham Butt and their additional 200 valuations...

Graham Butt and their additional 200 valuations...

As a family-run business, Graham Butt Estate Agents have successfully offered homeowners a wide array of property services and support for over 50 years, with numerous awards to show for their dedication to customer service.

To find out how they're utilising their BriefYourMarket.com system to win more business, generating 200 additional valuations and approximately £500,000 of additional revenue in nine months, our team spoke with their Partner and Director – David Butt.

Continue reading

Developing your customers’ awareness

Developing your customers’ awareness

In an industry where brand switching is relatively high, forming lasting and meaningful customer relationships can prove challenging for insurance brokers.

To help you generate business opportunities from your new and current customers, we take a look at your policy eco-system, and consider how it can be managed and marketed to its full potential…

Continue reading

Marketing your business in the digital age

Marketing your business in the digital age

Automation, Branding, Call-to-actions, find out how marketing can be as easy as A, B, C from our A to Z guide of marketing in today's digital world.

Continue reading

Leisure professionals and their customers

Leisure professionals and their customers

Highlighting the nation’s growing love of leisure, reports show that at least 30% of UK adults – rising to 48% of millennials – have taken part in a leisure activity in the last year. And as any business-savvy professional will know, when a market is growing in consumer popularity, it will inevitably lead to an increase in market competitors.

So how can you ensure that you stand out and provide a truly valuable experience to your customers?

Continue reading

With 260 additional valuations generated, find out how Dacres are achieving exceptional results...

With 260 additional valuations generated, find out how Dacres are achieving exceptional results...

Having generated over 21 additional valuations per week by using BriefYourMarket.com, it’s clear to see that Dacres are using their platform to its full potential.

Head of Marketing, Stephanie Render, spoke about their company’s experience using BriefYourMarket.com and the amazing results that they’ve seen.

Continue reading

Helping agents win more business with Digi-Val...

Helping agents win more business with Digi-Val...

According to studies, the average UK seller will see three estate agents, and receive valuations from at least two of those (79%) before making a decision.

Meaning that you have a very small timeframe to prove your value and make a great first impression. With Digi-Val, that’s all taken care of for you, as our online estimation tool will send your prospects on a bespoke automated journey that prompts them to book a market appraisal.

Continue reading

Making the most from your social media marketing

Making the most from your social media marketing

Whether your social media objectives are to increase brand awareness, drive traffic to your website or generate new leads, it’s important that you track the success of your posts so that you may better manage how your time and resources are being invested.

In the third instalment of our social media series, we look at how you can measure your social media results and apply that insight to your marketing strategy.

Continue reading

The value of your customer feedback

The value of your customer feedback

To gain and retain customers in today’s digital world, you cannot underestimate the importance of customer feedback, and here’s why…

Continue reading

How to appeal to “staycationers”…

How to appeal to “staycationers”…

A staycation refers to a holiday or mini-break taken in the UK by Brits, and as many reports have shown, it’s quickly becoming a popular trend amongst holidaymakers.

So, what exactly can you do to target staycationers and increase your direct bookings this summer? Here are just a few of our suggestions and thoughts on the staycation trend…

Continue reading

The 7 Ps of marketing and your brokerage

The 7 Ps of marketing and your brokerage

To be a customer-centric business in today’s marketplace, your brokerage must have an effective marketing mix that places equal importance on the 7Ps of marketing: Product, Price, Place, People, Processes, Promotion and Physical evidence.

In this blog, we’ll look at each element in relation to meeting your customers’ changing expectations, and how that will help you to compete with your local competitors and aggregators.

Continue reading

Keeping up with the latest leisure trends

Keeping up with the latest leisure trends

As of 2018, there is estimated to be just over 3,100 swimming pool sites throughout the UK, with 84% of people living within two miles of their nearest one.

Given this proximity and the rising interest in health and fitness seen amongst consumers, have you considered whether you’re marketing your swimming pool facility to its full potential?

Continue reading

Let's discuss Communications Managed...

Let's discuss Communications Managed...

Whilst there's an untold amount of value in having a strong online presence in today's technology-driven world, we appreciate that it isn't always easy to implement and maintain that presence consistently.

To help busy business owners, we therefore offer a Communications Managed service, which looks to take the pressure off your business whilst delivering you results from your digital marketing strategy.

Continue reading

Your insight into email marketing...

Your insight into email marketing...

Studies have shown that UK home buyers are the most digitally active home hunters, with over 90% taking to online channels to research properties.

With decades of experience within this industry, our experts know that a multi-channel marketing approach that incorporates emails will help you to build and sustain relationships with your digital consumers, as we’ll discuss on this blog.

Continue reading

Customer feedback within the UK hospitality industry

Customer feedback within the UK hospitality industry

You provided your guests with a first-class experience during their last visit to your hotel or restaurant, and believe that they had a great time, so why haven’t they returned?

When it comes to gaining and retaining customers in today's marketplace, guest feedback is an increasingly important tool for any business. For hotels and restaurants, the growing consumer trend for sharing reviews across social media and review sites can be a double-edged sword, so it's important you understand how to nurture your returning customers.

Continue reading

Optimising your customer journey

Optimising your customer journey

The customer journey is no longer a linear path to purchase, with as many as 95% of UK consumers now adopting a multi-channel approach to buying.

To optimise the experience that your customers have with your brokerage, you must understand that whilst every policyholder’s journey will be different, technology offers you a way to streamline your communications and provide an enhanced service. Here’s how…

Continue reading

Social media for a B2C audience: Part 2

Social media for a B2C audience: Part 2

Following on from the first instalment of our ‘Social Media for a B2C Audience’ series, this blog will focus on what social media content your followers want from your business.

Continue reading

The customer journey for leisure

The customer journey for leisure

From pre-registration to post-cancellation, find out what nurture marketing journey you should be sending your members on to keep them motivated and connected to your leisure brand...

Continue reading

Brief Marketing - The BriefYourMarket.com Blog

This is some blog description about this site

The power of your brand

The power of your brand

From your company’s ideological views and values, to simple factors like your choice of content and tone of voice, having a clear branding strategy in place will ensure that your customers – and your team – know exactly what to expect from you as a business.

Continue reading

One campaign, one instruction

One campaign, one instruction

As the largest independent estate agency in West Wiltshire, Davies & Davies are committed to providing "a top quality personal service coupled with a highly active selling approach".

To help them deliver this exceptional customer experience, we have been providing our customers with a range of ready-to-be-used marketing emails in the form of our Campaign of the Month, which time and time again, generates additional and instant business for our BriefYourMarket.com system users.

Continue reading

Topical events and your business

Topical events and your business

Despite being defeated by Croatia, the impact that England’s success at the World Cup has had on the UK hospitality industry is undeniable, with predictions stating that if we’d made it to the finals in Moscow, hospitality spending would have increased to £488 million.

Although England’s chances at victory are now delayed until 2022, and Wimbledon is drawing to a close, there are still plenty more major events taking place over the remainder of this year to draw customers to your hotel or restaurant.

Continue reading

Graham Butt and their additional 200 valuations...

Graham Butt and their additional 200 valuations...

As a family-run business, Graham Butt Estate Agents have successfully offered homeowners a wide array of property services and support for over 50 years, with numerous awards to show for their dedication to customer service.

To find out how they're utilising their BriefYourMarket.com system to win more business, generating 200 additional valuations and approximately £500,000 of additional revenue in nine months, our team spoke with their Partner and Director – David Butt.

Continue reading

Developing your customers’ awareness

Developing your customers’ awareness

In an industry where brand switching is relatively high, forming lasting and meaningful customer relationships can prove challenging for insurance brokers.

To help you generate business opportunities from your new and current customers, we take a look at your policy eco-system, and consider how it can be managed and marketed to its full potential…

Continue reading

Marketing your business in the digital age

Marketing your business in the digital age

Automation, Branding, Call-to-actions, find out how marketing can be as easy as A, B, C from our A to Z guide of marketing in today's digital world.

Continue reading

Leisure professionals and their customers

Leisure professionals and their customers

Highlighting the nation’s growing love of leisure, reports show that at least 30% of UK adults – rising to 48% of millennials – have taken part in a leisure activity in the last year. And as any business-savvy professional will know, when a market is growing in consumer popularity, it will inevitably lead to an increase in market competitors.

So how can you ensure that you stand out and provide a truly valuable experience to your customers?

Continue reading

With 260 additional valuations generated, find out how Dacres are achieving exceptional results...

With 260 additional valuations generated, find out how Dacres are achieving exceptional results...

Having generated over 21 additional valuations per week by using BriefYourMarket.com, it’s clear to see that Dacres are using their platform to its full potential.

Head of Marketing, Stephanie Render, spoke about their company’s experience using BriefYourMarket.com and the amazing results that they’ve seen.

Continue reading

Helping agents win more business with Digi-Val...

Helping agents win more business with Digi-Val...

According to studies, the average UK seller will see three estate agents, and receive valuations from at least two of those (79%) before making a decision.

Meaning that you have a very small timeframe to prove your value and make a great first impression. With Digi-Val, that’s all taken care of for you, as our online estimation tool will send your prospects on a bespoke automated journey that prompts them to book a market appraisal.

Continue reading

Making the most from your social media marketing

Making the most from your social media marketing

Whether your social media objectives are to increase brand awareness, drive traffic to your website or generate new leads, it’s important that you track the success of your posts so that you may better manage how your time and resources are being invested.

In the third instalment of our social media series, we look at how you can measure your social media results and apply that insight to your marketing strategy.

Continue reading

The value of your customer feedback

The value of your customer feedback

To gain and retain customers in today’s digital world, you cannot underestimate the importance of customer feedback, and here’s why…

Continue reading

How to appeal to “staycationers”…

How to appeal to “staycationers”…

A staycation refers to a holiday or mini-break taken in the UK by Brits, and as many reports have shown, it’s quickly becoming a popular trend amongst holidaymakers.

So, what exactly can you do to target staycationers and increase your direct bookings this summer? Here are just a few of our suggestions and thoughts on the staycation trend…

Continue reading

The 7 Ps of marketing and your brokerage

The 7 Ps of marketing and your brokerage

To be a customer-centric business in today’s marketplace, your brokerage must have an effective marketing mix that places equal importance on the 7Ps of marketing: Product, Price, Place, People, Processes, Promotion and Physical evidence.

In this blog, we’ll look at each element in relation to meeting your customers’ changing expectations, and how that will help you to compete with your local competitors and aggregators.

Continue reading

Keeping up with the latest leisure trends

Keeping up with the latest leisure trends

As of 2018, there is estimated to be just over 3,100 swimming pool sites throughout the UK, with 84% of people living within two miles of their nearest one.

Given this proximity and the rising interest in health and fitness seen amongst consumers, have you considered whether you’re marketing your swimming pool facility to its full potential?

Continue reading

Let's discuss Communications Managed...

Let's discuss Communications Managed...

Whilst there's an untold amount of value in having a strong online presence in today's technology-driven world, we appreciate that it isn't always easy to implement and maintain that presence consistently.

To help busy business owners, we therefore offer a Communications Managed service, which looks to take the pressure off your business whilst delivering you results from your digital marketing strategy.

Continue reading

Your insight into email marketing...

Your insight into email marketing...

Studies have shown that UK home buyers are the most digitally active home hunters, with over 90% taking to online channels to research properties.

With decades of experience within this industry, our experts know that a multi-channel marketing approach that incorporates emails will help you to build and sustain relationships with your digital consumers, as we’ll discuss on this blog.

Continue reading

Customer feedback within the UK hospitality industry

Customer feedback within the UK hospitality industry

You provided your guests with a first-class experience during their last visit to your hotel or restaurant, and believe that they had a great time, so why haven’t they returned?

When it comes to gaining and retaining customers in today's marketplace, guest feedback is an increasingly important tool for any business. For hotels and restaurants, the growing consumer trend for sharing reviews across social media and review sites can be a double-edged sword, so it's important you understand how to nurture your returning customers.

Continue reading

Optimising your customer journey

Optimising your customer journey

The customer journey is no longer a linear path to purchase, with as many as 95% of UK consumers now adopting a multi-channel approach to buying.

To optimise the experience that your customers have with your brokerage, you must understand that whilst every policyholder’s journey will be different, technology offers you a way to streamline your communications and provide an enhanced service. Here’s how…

Continue reading

Social media for a B2C audience: Part 2

Social media for a B2C audience: Part 2

Following on from the first instalment of our ‘Social Media for a B2C Audience’ series, this blog will focus on what social media content your followers want from your business.

Continue reading

The customer journey for leisure

The customer journey for leisure

From pre-registration to post-cancellation, find out what nurture marketing journey you should be sending your members on to keep them motivated and connected to your leisure brand...

Continue reading
 
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