Whether your social media objectives are to increase brand awareness, drive traffic to your website or generate new leads, it’s important that you track the success of your posts so that you may better manage how your time and resources are being invested.

In the third instalment of our social media series, we look at how you can measure your social media results and apply that insight to your marketing strategy.

To gain and retain customers in today’s digital world, you cannot underestimate the importance of customer feedback, and here’s why…

A staycation refers to a holiday or mini-break taken in the UK by Brits, and as many reports have shown, it’s quickly becoming a popular trend amongst holidaymakers.

So, what exactly can you do to target staycationers and increase your direct bookings this summer? Here are just a few of our suggestions and thoughts on the staycation trend…

To be a customer-centric business in today’s marketplace, your brokerage must have an effective marketing mix that places equal importance on the 7Ps of marketing: Product, Price, Place, People, Processes, Promotion and Physical evidence.

In this blog, we’ll look at each element in relation to meeting your customers’ changing expectations, and how that will help you to compete with your local competitors and aggregators.

As of 2018, there is estimated to be just over 3,100 swimming pool sites throughout the UK, with 84% of people living within two miles of their nearest one.

Given this proximity and the rising interest in health and fitness seen amongst consumers, have you considered whether you’re marketing your swimming pool facility to its full potential?

Whilst there's an untold amount of value in having a strong online presence in today's technology-driven world, we appreciate that it isn't always easy to implement and maintain that presence consistently.

To help busy business owners, we therefore offer a Communications Managed service, which looks to take the pressure off your business whilst delivering you results from your digital marketing strategy.

Studies have shown that UK home buyers are the most digitally active home hunters, with over 90% taking to online channels to research properties.

With decades of experience within this industry, our experts know that a multi-channel marketing approach that incorporates emails will help you to build and sustain relationships with your digital consumers, as we’ll discuss on this blog.

You provided your guests with a first-class experience during their last visit to your hotel or restaurant, and believe that they had a great time, so why haven’t they returned?

When it comes to gaining and retaining customers in today's marketplace, guest feedback is an increasingly important tool for any business. For hotels and restaurants, the growing consumer trend for sharing reviews across social media and review sites can be a double-edged sword, so it's important you understand how to nurture your returning customers.

The customer journey is no longer a linear path to purchase, with as many as 95% of UK consumers now adopting a multi-channel approach to buying.

To optimise the experience that your customers have with your brokerage, you must understand that whilst every policyholder’s journey will be different, technology offers you a way to streamline your communications and provide an enhanced service. Here’s how…

Following on from the first instalment of our ‘Social Media for a B2C Audience’ series, this blog will focus on what social media content your followers want from your business.

From pre-registration to post-cancellation, find out what nurture marketing journey you should be sending your members on to keep them motivated and connected to your leisure brand...

At BriefYourmarket.com, we've always advocated the importance of recognising the true value within your data. Now, with the enforcement of the GDPR, data has become the most valuable commodity at your business’ disposal.

The intention of our latest educational roadshow, 'Compliant communications in a GDPR world’ is to encourage property professionals to think about their data in a new light and find a newfound appreciation for the opportunities that their data offers them through compliant processes.

Having discussed what impact sharing economy platforms such as Airbnb were having on hoteliers in our last blog, we now move onto thinking about how similar models are causing disruption to restaurateurs, and what opportunities these challenges open up…

In business and in life, we can be prone to take certain things for granted. Following a recent announcement from the ABI and BIBA, it becomes all too clear that this mentality can be found within the insurance industry, with many long-standing customers ultimately losing out.

To treat your customers the right way, benefiting your business and your clients, all you need is to understand and appreciate what’s needed to nurture that relationship.

There's been wide-spread panic over the past few months due to the General Data Protection Regulation (GDPR), but given that the enforcement date has been and gone and the world still stands, agents should take a moment to appreciate that the new regulation is there to help and not hinder business.

Compliance is an ongoing process that requires your time and attention. To help you with this, Estate Agent Today's expert panel have answered a new set of questions relating to best practices for managing a compliant database.

In the digital era, consumers are overwhelmed with choice, making it difficult – but not impossible – for business owners to make themselves heard above their competitors.

To help you make the most of your marketing sends, we have compiled a list of subject line dos and don’ts, which will help you increase the likelihood of your messages being received and read by your recipients.

Social media is a key tool for B2C businesses looking to connect with their audience in an informal setting. In our latest blog series, we will cover the importance of having a strong presence online through social media marketing, and discuss how you can make the most of the platforms available to you.

To begin this series, we will consider the best time to post.

Over the past couple of days, our insurance marketing experts have had the opportunity to meet new and familiar faces at BIBA 2018, and here's how they found this not-to-be-missed event for brokers...

In our continued efforts to make marketing simpler for our customers, we have introduced drag-and-drop functionality to our platform. Find out what that means for your business from this blog.

Recent research has indicated that “fun-loving Brits” are set to spend £129 billion on leisure activities in 2018, but the question remains, what are you doing to draw those leisure pursuers to your facility?

In this blog, we look at how leisure professionals can use recent industry opportunities to their advantage and defend themselves against their competitors.