With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

In the leisure industry, as many as 50% of customers are lost each year, with three-quarters of the nation no longer considered as having an “active” membership.

To help you reduce your churn rates and better understand the needs of modern-day consumers, we’ve put together a selection of profiles you might expect to come across on a day-to-day basis…

Given that you have a 70% chance of “selling” to your existing customers, compared to a 20% chance for new prospects, you need to know how to keep consumers switched onto your brand – regardless of whether they’re your most dedicated, dormant or detached contacts.

So, how can you define your customers by levels of engagement, and what does segmenting your audience like this mean for your marketing strategy?

Do you know what drives your customers? Whilst 80% of businesses believe that they do, only 8% of their customers would agree. 

By understanding your target market, you can enhance your customer communications, increase business efficiency and form strong guest relationships that can withstand competitive offers from your rivals. So, what does your ideal guest look like, and what do you need to do to reach them?

As any marketer will tell you, your greatest brand advocates are your employees, with studies suggesting that an engaged workforce can lead to a 24% boost in sales.

But considering that only 11% of the UK population would consider themselves to be actively involved and enthusiastic about their job, what can you do as a business owner to inspire your team and drive productivity?

Before they’ve had the chance to see the value in your brokerage, some of your consumers will become switched off from your brand, leaving you wondering: “what went wrong?”

Using the most prominent buyer profiles seen in insurance, we offer our suggestions on why your customers act the way that they do, as well as ideas on how to re-engage them in the future.

Just as you tell your members that they won’t achieve results without working at them, your membership objectives are just the same.

In other words, if you aren’t looking at ways to drive attendance and increase retention, you’ll soon see your business losing out. To prevent that from happening, take a look at what sporting events can do to boost your brand’s image in the short and long-term…

From your company’s ideological views and values, to simple factors like your choice of content and tone of voice, having a clear branding strategy in place will ensure that your customers – and your team – know exactly what to expect from you as a business.

As the largest independent estate agency in West Wiltshire, Davies & Davies are committed to providing "a top quality personal service coupled with a highly active selling approach".

To help them deliver this exceptional customer experience, we have been providing our customers with a range of ready-to-be-used marketing emails in the form of our Campaign of the Month, which time and time again, generates additional and instant business for our BriefYourMarket.com system users.

Despite being defeated by Croatia, the impact that England’s success at the World Cup has had on the UK hospitality industry is undeniable, with predictions stating that if we’d made it to the finals in Moscow, hospitality spending would have increased to £488 million.

Although England’s chances at victory are now delayed until 2022, and Wimbledon is drawing to a close, there are still plenty more major events taking place over the remainder of this year to draw customers to your hotel or restaurant.

As a family-run business, Graham Butt Estate Agents have successfully offered homeowners a wide array of property services and support for over 50 years, with numerous awards to show for their dedication to customer service.

To find out how they're utilising their BriefYourMarket.com system to win more business, generating 200 additional valuations and approximately £500,000 of additional revenue in nine months, our team spoke with their Partner and Director – David Butt.

In an industry where brand switching is relatively high, forming lasting and meaningful customer relationships can prove challenging for insurance brokers.

To help you generate business opportunities from your new and current customers, we take a look at your policy eco-system, and consider how it can be managed and marketed to its full potential…

Automation, Branding, Call-to-actions, find out how marketing can be as easy as A, B, C from our A to Z guide of marketing in today's digital world.

Highlighting the nation’s growing love of leisure, reports show that at least 30% of UK adults – rising to 48% of millennials – have taken part in a leisure activity in the last year. And as any business-savvy professional will know, when a market is growing in consumer popularity, it will inevitably lead to an increase in market competitors.

So how can you ensure that you stand out and provide a truly valuable experience to your customers?

Having generated over 21 additional valuations per week by using BriefYourMarket.com, it’s clear to see that Dacres are using their platform to its full potential.

Head of Marketing, Stephanie Render, spoke about their company’s experience using BriefYourMarket.com and the amazing results that they’ve seen.

According to studies, the average UK seller will see three estate agents, and receive valuations from at least two of those (79%) before making a decision.

Meaning that you have a very small timeframe to prove your value and make a great first impression. With Digi-Val, that’s all taken care of for you, as our online estimation tool will send your prospects on a bespoke automated journey that prompts them to book a market appraisal.

Whether your social media objectives are to increase brand awareness, drive traffic to your website or generate new leads, it’s important that you track the success of your posts so that you may better manage how your time and resources are being invested.

In the third instalment of our social media series, we look at how you can measure your social media results and apply that insight to your marketing strategy.

To gain and retain customers in today’s digital world, you cannot underestimate the importance of customer feedback, and here’s why…

A staycation refers to a holiday or mini-break taken in the UK by Brits, and as many reports have shown, it’s quickly becoming a popular trend amongst holidaymakers.

So, what exactly can you do to target staycationers and increase your direct bookings this summer? Here are just a few of our suggestions and thoughts on the staycation trend…

To be a customer-centric business in today’s marketplace, your brokerage must have an effective marketing mix that places equal importance on the 7Ps of marketing: Product, Price, Place, People, Processes, Promotion and Physical evidence.

In this blog, we’ll look at each element in relation to meeting your customers’ changing expectations, and how that will help you to compete with your local competitors and aggregators.