The BriefYourMarket.com blog

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What will you do to compete with Foxtons in 2019?

foxtons

In a recent article from The Negotiator, Marketing Chief – Chris Kelly – revealed how Foxtons plan to ramp up their digital marketing strategy in 2019, with the implementation of their own online valuation tool and digital communications.

Rather than rely on property portal and newspaper advertising enquiries, it’s their intention to self-generate the bulk of their vendor leads, and yet is this thinking strictly ground-breaking?

In fact, whilst it’s great news for Foxtons, it’s frustrating to hear that this is being seen as a revolutionary development, when it’s actually something that has been readily available to all agents for years.

BriefYourMarket.com have been shouting about this process over the last decade; if you are not nurturing your clients, you will be losing out on opportunities – it’s as simple as that.

Case in point, it can take 18 or more calls before a business connects with a lead and seven occasions for a brand message to become memorable.

Your database contains an abundance of customers, many of whom will be contemplating their next move at any one point. And yet, unless you’re delivering those umpteen calls at the right moment to the right contact, you risk losing that instruction to one of your local or online competitors.

That’s where an effective nurture marketing strategy comes into it. Firing off communications post-valuation, for instance, could be the tipping point for a customer who would otherwise have gone with another agent.

So, let’s look at some of the problems and solutions voiced by Chris Kelly, as well as the ways in which we help property professionals…

 

Problem one: You’re not driving enough vendor leads from portals

Portals have received a lot of negativity in 2018, with agents weighing up the pros against the ever-increasing costs, which have meant price hikes as high as 20% for some.

But it begs the question, if you’re so unhappy with the balance, what are you doing to tip it in your favour? A high number of portal leads won’t ever make it into a CRM software, costing you an untold amount of potential business.

To get the most out of your portal presence and website, you need to consider how you are – compliantly – collecting data and marketing to it.

Julian Wadden told us that we drive up to 168% more website traffic to their website than a featured Rightmove banner. Whilst we’re also the second biggest provider of website traffic for Bradleys; second only to Google.

And finally – just to really cement how effective digital marketing with BriefYourMarket.com is – from one campaign, Roberts generated 261 qualified leads. This led ValPal to call them and say: “You’ve had more leads in a week than most agents have in a month”.

If you are interested in finding out more, download our Customer Testimonial document

 

 

 

Problem two: You want to enhance your traditional marketing mix

It is – indeed – brilliant to see what efforts Foxton have gone to, taking the last two years to develop their own online valuation tool in-house, but for the majority of agents up and down the country, such steps simply aren’t feasible.

Every agent can have an online estimation tool with BriefYourMarket.com, meaning that you’ve always got a branded sales and lettings lead generation tool at your disposal.

Our Digi-Val tool will even send your clients on an email nurture-marketing journey if they don’t request a valuation immediately. What’s more, we won’t let you struggle for exceptional content to help you nurture your leads – one of the major pain points for every busy agent – because we’ll provide it as standard!

Here are some of the other ways you can enhance your marketing mix with us:

- Free Campaign Library – with pre-designed emails that are ready-to-send.

- A recommended 3-month campaign strategy.

- Our Campaign Calendar for 2019 – packed full of email and social media inspiration for the coming year.

- Automated email campaigns – including pre-valuation, post-valuation with instruction prompt, completion with reviews, and anniversary messages with financial cross-selling.

- Socio-demographic Direct Mail tool – to help you locate even more leads.

- SMS valuation booking and reminders.

 

Problem three: You want to see your ROI in a tangible format

Metrics play a key part in what we do. We integrate with over 20 of the UK’s foremost CRM providers, including…

This enables us to provide a return on investment (ROI) dashboard for our clients that shows conversion rates for online estimations, valuations, and instructions.

 

Problem four: You want to segment your audience and create a nurture-marketing journey

This is part of our core offering. We’ll help you to segment your audience and send the right message, to the right person, at the right time.

 

If you want to improve your performance, visit our website and book your free no-obligation demonstration to get ahead in 2019.

 

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The BriefYourMarket.com blog

This is some blog description about this site

What will you do to compete with Foxtons in 2019?

foxtons

In a recent article from The Negotiator, Marketing Chief – Chris Kelly – revealed how Foxtons plan to ramp up their digital marketing strategy in 2019, with the implementation of their own online valuation tool and digital communications.

Rather than rely on property portal and newspaper advertising enquiries, it’s their intention to self-generate the bulk of their vendor leads, and yet is this thinking strictly ground-breaking?

In fact, whilst it’s great news for Foxtons, it’s frustrating to hear that this is being seen as a revolutionary development, when it’s actually something that has been readily available to all agents for years.

BriefYourMarket.com have been shouting about this process over the last decade; if you are not nurturing your clients, you will be losing out on opportunities – it’s as simple as that.

Case in point, it can take 18 or more calls before a business connects with a lead and seven occasions for a brand message to become memorable.

Your database contains an abundance of customers, many of whom will be contemplating their next move at any one point. And yet, unless you’re delivering those umpteen calls at the right moment to the right contact, you risk losing that instruction to one of your local or online competitors.

That’s where an effective nurture marketing strategy comes into it. Firing off communications post-valuation, for instance, could be the tipping point for a customer who would otherwise have gone with another agent.

So, let’s look at some of the problems and solutions voiced by Chris Kelly, as well as the ways in which we help property professionals…

 

Problem one: You’re not driving enough vendor leads from portals

Portals have received a lot of negativity in 2018, with agents weighing up the pros against the ever-increasing costs, which have meant price hikes as high as 20% for some.

But it begs the question, if you’re so unhappy with the balance, what are you doing to tip it in your favour? A high number of portal leads won’t ever make it into a CRM software, costing you an untold amount of potential business.

To get the most out of your portal presence and website, you need to consider how you are – compliantly – collecting data and marketing to it.

Julian Wadden told us that we drive up to 168% more website traffic to their website than a featured Rightmove banner. Whilst we’re also the second biggest provider of website traffic for Bradleys; second only to Google.

And finally – just to really cement how effective digital marketing with BriefYourMarket.com is – from one campaign, Roberts generated 261 qualified leads. This led ValPal to call them and say: “You’ve had more leads in a week than most agents have in a month”.

If you are interested in finding out more, download our Customer Testimonial document

 

 

 

Problem two: You want to enhance your traditional marketing mix

It is – indeed – brilliant to see what efforts Foxton have gone to, taking the last two years to develop their own online valuation tool in-house, but for the majority of agents up and down the country, such steps simply aren’t feasible.

Every agent can have an online estimation tool with BriefYourMarket.com, meaning that you’ve always got a branded sales and lettings lead generation tool at your disposal.

Our Digi-Val tool will even send your clients on an email nurture-marketing journey if they don’t request a valuation immediately. What’s more, we won’t let you struggle for exceptional content to help you nurture your leads – one of the major pain points for every busy agent – because we’ll provide it as standard!

Here are some of the other ways you can enhance your marketing mix with us:

- Free Campaign Library – with pre-designed emails that are ready-to-send.

- A recommended 3-month campaign strategy.

- Our Campaign Calendar for 2019 – packed full of email and social media inspiration for the coming year.

- Automated email campaigns – including pre-valuation, post-valuation with instruction prompt, completion with reviews, and anniversary messages with financial cross-selling.

- Socio-demographic Direct Mail tool – to help you locate even more leads.

- SMS valuation booking and reminders.

 

Problem three: You want to see your ROI in a tangible format

Metrics play a key part in what we do. We integrate with over 20 of the UK’s foremost CRM providers, including…

This enables us to provide a return on investment (ROI) dashboard for our clients that shows conversion rates for online estimations, valuations, and instructions.

 

Problem four: You want to segment your audience and create a nurture-marketing journey

This is part of our core offering. We’ll help you to segment your audience and send the right message, to the right person, at the right time.

 

If you want to improve your performance, visit our website and book your free no-obligation demonstration to get ahead in 2019.

 

The affordability crisis in insurance: what’s your...
Will the "New Year, New Me" hype be enough to keep...
 
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