What does it take to work in Digital Design?

digital-design

For our next ‘meet the team’ segment, we’d like to introduce you to our Digital Design Executive – Jamie Tooth – who provides his thoughts on what it takes to create on-brand templates and designs for our clients, maintaining consistency across different mediums and keeping on trend.

 

What does your role at BYM involve?

My role in BYM’s Digital Design team involves a range of aspects, such as creating and setting up customers’ systems and direct mail functionality.

Usually, I receive a set of requirements from the customer and create their templates based on the branding that can be found on their website, or – in some cases – they provide designs that they would like to use.

 

Tell us about a typical project…

The first thing I do when designing something for a customer is analyse their collateral, which could include: brand guidelines, websites, or any print or emails.

Doing this helps me to get a clear indication of what that particular brand is trying to convey, and what key factors I need to consider when implementing any design work for them.

Following this, I then consider how I can best utilise their collateral, and break down the components to draw attention to key areas. It is more than just design, I am thinking about how I can drive traffic and better influence their return on investment.

For example, when building an email template for an estate agent, potential sellers need to be pushed to the valuation page, as this is what will benefit the agent the most. So, with this in mind, we will always aim to include the most relevant call-to-action buttons (CTAs) to encourage users to click through to their website.

Everything is completely dependent on the customer’s requirements and what they want to achieve, so we work closely with them to ensure we exceed their expectations.

 

How do you keep branding consistent across different mediums?

Brand continuity is very important, and we aim to make sure that all of the customers’ marketing material – whether it be print, email or even their website and micro-site – all flow together effectively.

The key elements we focus on when considering consistency are the colours, fonts, and images used, and then we build around these things.

Generally it's about ensuring that your brand doesn't appear outdated. No company wants to convey themselves as a Nokia 3210 when their competitors are all iPhone XR, so keeping up with trends is important.

Interactivity is a key component at the minute, and for us, mapping the psychology of how people use their devices and how we can better implement ideas to match this psychology is something that we try to focus on.

 

What are your top 3 design tips?

My design tips are always changing, but currently I would have to say:

Simplicity – So, keeping things fairly minimalistic. Having a lot of whitespace present helps to draw attention to the areas that matter, and straight edges and lines help to create a sense of simplicity and neatness.

Originality – Be unique, original, and creative in order to stand out from your competitors. Quirky and out of the ordinary designs are seeing a rise, with lots of vibrant colours and unusual or abstract imagery.

Hierarchy – Ensure that the most important elements are well showcased and stand out on the page, or listed in order of priority, with the key information placed at the top of the screen.

 

Find out more...

If you're an existing BriefYourMarket.com customer and you would like to discuss the contents of this blog with a member of the team, call us on 0344 800 84 24.

Or, if you are interested in joining the BriefYourMarket.com team, check out our latest openings from this link.

 

Stop worrying about what you can't change...
 

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Thursday, 13 December 2018

What does it take to work in Digital Design?

digital-design

For our next ‘meet the team’ segment, we’d like to introduce you to our Digital Design Executive – Jamie Tooth – who provides his thoughts on what it takes to create on-brand templates and designs for our clients, maintaining consistency across different mediums and keeping on trend.

 

What does your role at BYM involve?

My role in BYM’s Digital Design team involves a range of aspects, such as creating and setting up customers’ systems and direct mail functionality.

Usually, I receive a set of requirements from the customer and create their templates based on the branding that can be found on their website, or – in some cases – they provide designs that they would like to use.

 

Tell us about a typical project…

The first thing I do when designing something for a customer is analyse their collateral, which could include: brand guidelines, websites, or any print or emails.

Doing this helps me to get a clear indication of what that particular brand is trying to convey, and what key factors I need to consider when implementing any design work for them.

Following this, I then consider how I can best utilise their collateral, and break down the components to draw attention to key areas. It is more than just design, I am thinking about how I can drive traffic and better influence their return on investment.

For example, when building an email template for an estate agent, potential sellers need to be pushed to the valuation page, as this is what will benefit the agent the most. So, with this in mind, we will always aim to include the most relevant call-to-action buttons (CTAs) to encourage users to click through to their website.

Everything is completely dependent on the customer’s requirements and what they want to achieve, so we work closely with them to ensure we exceed their expectations.

 

How do you keep branding consistent across different mediums?

Brand continuity is very important, and we aim to make sure that all of the customers’ marketing material – whether it be print, email or even their website and micro-site – all flow together effectively.

The key elements we focus on when considering consistency are the colours, fonts, and images used, and then we build around these things.

Generally it's about ensuring that your brand doesn't appear outdated. No company wants to convey themselves as a Nokia 3210 when their competitors are all iPhone XR, so keeping up with trends is important.

Interactivity is a key component at the minute, and for us, mapping the psychology of how people use their devices and how we can better implement ideas to match this psychology is something that we try to focus on.

 

What are your top 3 design tips?

My design tips are always changing, but currently I would have to say:

Simplicity – So, keeping things fairly minimalistic. Having a lot of whitespace present helps to draw attention to the areas that matter, and straight edges and lines help to create a sense of simplicity and neatness.

Originality – Be unique, original, and creative in order to stand out from your competitors. Quirky and out of the ordinary designs are seeing a rise, with lots of vibrant colours and unusual or abstract imagery.

Hierarchy – Ensure that the most important elements are well showcased and stand out on the page, or listed in order of priority, with the key information placed at the top of the screen.

 

Find out more...

If you're an existing BriefYourMarket.com customer and you would like to discuss the contents of this blog with a member of the team, call us on 0344 800 84 24.

Or, if you are interested in joining the BriefYourMarket.com team, check out our latest openings from this link.

 

Stop worrying about what you can't change...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, 13 December 2018
 
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