The BriefYourMarket.com blog

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What are you doing to win more business on these dates?

tis-the-season

More than one in three Brits have ‘itchy feet’ in their current home, and with Christmas reminding everyone just how cramped their living space is, there’s no better time to start preparing your prospect pipeline for 2019.

So that you may do this, and truly get ahead next year as the agent of choice for homeowners in your area, we’ve prepared a Campaign Calendar, packed with useful dates for your diary as well as the emails and social media posts to go with them…

 

This Christmas…

When it comes to Christmas Day, Brits have a certain way of enjoying the festivities, which – for 88% of us – means spending up to seven hours on the sofa with our loved ones.

But whilst we’re taking time off from our day-to-day lives to indulge in Christmas food, drink and TV, one thing does not change and that is our fondness for window shopping.

Seven in ten (71%) will stop to look at the properties for sale as they pass an estate agent’s window, and it seems we’re no different when stuck indoors over the holidays.

Website visits to Rightmove reach their millions in the days after Christmas, with 1.7 million looking for properties on Boxing Day and 3.3 million on the first working day of January.

So, with some well-timed dates like ‘Christmas Card Day’ and ‘Gingerbread House Day’ in the lead up to the big day itself, are you doing enough to capture the attention and custom of next year’s homebuyers, sellers, landlords and tenants?

 

*Campaign of the Month: Christmas special

 

What’s next for your agency?

In 2019, agents will face a number of significant industry shake-ups and challenges, with many under the impression that Brexit – as well as the much-talked about lettings fee ban – will have repercussions on the property market for years to come.

Consumer confidence will be the make or break of your agency. Spending will likely dip until the perceived risk has passed, whilst it’s thought that fewer new rentals will be introduced to the market.

A study by YouGov and the Centre for Economics and Business Research supports this theory, stating that confidence has now reached its lowest point for 2018 and indicating that our uncertain departure from the EU is the primary cause.

In fact, their study concludes that out of eight measures – including household finances, property prices and business security – only one has improved whilst the other seven have shown “marked falls”.

For lettings agents, the proposed ban will likewise be an impediment to business – at least for the short-term.

ARLA Propertymark’s report predicts that the fallout could mean a 20% loss of the total revenue generated from residential lettings, leading 48% of agents to consider leaving the industry altogether.

However, it’s not all doom and gloom. Although the majority of landlords (72%) have found it increasingly more difficult to let in the past year, 70% are confident that they will continue to maintain and expand their property portfolio moving forwards.

 

Your 2019 strategy, made easy…

Whether your customers are Brexit-wary or budget-conscious, they simply won’t instruct you next year if they don’t feel confident in your brand.

Perceived value is ultimately a “trade-off” between what customers receive in terms of benefits and quality, against the sacrifices they make regarding price, risk and time.

Your role in 2019 will be demonstrating your local expertise, highlighting your market prowess and reaffirming the high-quality customer experience that you provide, all the while mitigating their concerns, whatever they may be.

Approximately two thirds of us will spend – on average – at least 15 minutes per day scrolling through property portals.

To incentivise them to request a valuation or a property viewing, you’ll need to do more than just sit around and wait for them to press that button.

Our Campaign Calendar gives you a comprehensive overview of the customer touchpoints available to you throughout the year, along with the emails and social media posts to make the most of them.

Month by month, we point out key talking points that will resonate with your audience, focusing on different aspects of your business to help you generate additional revenue.

As we head into 2019, these campaigns will become available in our newly-developed Campaign Library, which uses drag-and-drop functionality to make it easier than ever to create and send marketing messages to your customers and prospects.

To receive more information, contact our Marketing team directly, who will book your 20-minute online demonstration and provide you with our 2019 Campaign Calendar.

 

 

The travel booking journey in hospitality…
What does it take to work in Digital Design?

The BriefYourMarket.com blog

This is some blog description about this site

What are you doing to win more business on these dates?

tis-the-season

More than one in three Brits have ‘itchy feet’ in their current home, and with Christmas reminding everyone just how cramped their living space is, there’s no better time to start preparing your prospect pipeline for 2019.

So that you may do this, and truly get ahead next year as the agent of choice for homeowners in your area, we’ve prepared a Campaign Calendar, packed with useful dates for your diary as well as the emails and social media posts to go with them…

 

This Christmas…

When it comes to Christmas Day, Brits have a certain way of enjoying the festivities, which – for 88% of us – means spending up to seven hours on the sofa with our loved ones.

But whilst we’re taking time off from our day-to-day lives to indulge in Christmas food, drink and TV, one thing does not change and that is our fondness for window shopping.

Seven in ten (71%) will stop to look at the properties for sale as they pass an estate agent’s window, and it seems we’re no different when stuck indoors over the holidays.

Website visits to Rightmove reach their millions in the days after Christmas, with 1.7 million looking for properties on Boxing Day and 3.3 million on the first working day of January.

So, with some well-timed dates like ‘Christmas Card Day’ and ‘Gingerbread House Day’ in the lead up to the big day itself, are you doing enough to capture the attention and custom of next year’s homebuyers, sellers, landlords and tenants?

 

*Campaign of the Month: Christmas special

 

What’s next for your agency?

In 2019, agents will face a number of significant industry shake-ups and challenges, with many under the impression that Brexit – as well as the much-talked about lettings fee ban – will have repercussions on the property market for years to come.

Consumer confidence will be the make or break of your agency. Spending will likely dip until the perceived risk has passed, whilst it’s thought that fewer new rentals will be introduced to the market.

A study by YouGov and the Centre for Economics and Business Research supports this theory, stating that confidence has now reached its lowest point for 2018 and indicating that our uncertain departure from the EU is the primary cause.

In fact, their study concludes that out of eight measures – including household finances, property prices and business security – only one has improved whilst the other seven have shown “marked falls”.

For lettings agents, the proposed ban will likewise be an impediment to business – at least for the short-term.

ARLA Propertymark’s report predicts that the fallout could mean a 20% loss of the total revenue generated from residential lettings, leading 48% of agents to consider leaving the industry altogether.

However, it’s not all doom and gloom. Although the majority of landlords (72%) have found it increasingly more difficult to let in the past year, 70% are confident that they will continue to maintain and expand their property portfolio moving forwards.

 

Your 2019 strategy, made easy…

Whether your customers are Brexit-wary or budget-conscious, they simply won’t instruct you next year if they don’t feel confident in your brand.

Perceived value is ultimately a “trade-off” between what customers receive in terms of benefits and quality, against the sacrifices they make regarding price, risk and time.

Your role in 2019 will be demonstrating your local expertise, highlighting your market prowess and reaffirming the high-quality customer experience that you provide, all the while mitigating their concerns, whatever they may be.

Approximately two thirds of us will spend – on average – at least 15 minutes per day scrolling through property portals.

To incentivise them to request a valuation or a property viewing, you’ll need to do more than just sit around and wait for them to press that button.

Our Campaign Calendar gives you a comprehensive overview of the customer touchpoints available to you throughout the year, along with the emails and social media posts to make the most of them.

Month by month, we point out key talking points that will resonate with your audience, focusing on different aspects of your business to help you generate additional revenue.

As we head into 2019, these campaigns will become available in our newly-developed Campaign Library, which uses drag-and-drop functionality to make it easier than ever to create and send marketing messages to your customers and prospects.

To receive more information, contact our Marketing team directly, who will book your 20-minute online demonstration and provide you with our 2019 Campaign Calendar.

 

 

The travel booking journey in hospitality…
What does it take to work in Digital Design?
 
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