Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

 

So, first question, what are the primary concerns that agents are facing?

Brexit and the uncertainty around it. But, saying that, it’s important to stay positive and continue to drive business.

The focus is keeping ahead at all times, from the latest marketing trends to the latest approach to marketing properties, i.e. with 360 tours and video tours.

People will always need to move to a new house, so it’s important that we continue to aim to be the agent of choice.

 

What kind of value-adding campaigns are you sending to get your online leads to market appraisal?

We have a local incentive called ‘Enjoy Local’, which we tied together with our email newsletter.

Enjoy Local is about encouraging people to shop locally. It’s very much area dependent, for instance, our Marple branch receives a lot of clicks around local news and events, because there is such a strong community there. We also experience similar results with our Heaton Moor branch.

In fact, we apply this approach in all of our areas, and as a result, we are recognised as being a part of the community and are market leaders in the majority of those areas.

 

How are you achieving results with BriefYourMarket.com?

We do a monthly newsletter that goes out via print and email, which includes local news in the area.

We’re really trying to promote that we are the local expert, and that we know what we’re talking about in terms of pricing and the market itself, so it’s something that we strive to highlight.

Using email marketing to convert leads from the point where they register with us, to the point where they come and actually use us because of the knowledge that we’re sharing with them is really important to us.

I think consumers now expect to be sent information and be empowered with knowledge before even looking at a product. They want to know about our culture and what we stand for, as well as what we’re representing because when they instruct us, we’ll be representing them.

From the fact that a lot of people are engaging with our content, I definitely see the benefit and I think that it’s all about that brand recognition.

The more you can get yourself in front of potential customers, the more likely they are to go with you.

 

 

How do you quantify your engagement from your communications and what do you find you get the most engagement from?

Every month, I look at all of the open rates and metrics. We probably average between a 30% to 36% open rate at the minute, depending on the branch, and our E-Zines receive a good amount of views and attention.

We receive a substantial amount of opens with our E-Zine, and we find that this generates a lot of viewings for us.

From the monthly newsletter, we receive an increasing number of click-throughs to our blogs. For example, our Stockport blog receives substantially more – up to 168% more, to be exact – click-throughs from a BriefYourMarket.com campaign than a featured agent banner on Rightmove.

 

What would you say to those who don't see the value in digital marketing?

Everything’s going online, so I think it’s really important that we – at Julian Wadden – have a digital strategy.

We need to have an online presence, there’s no two ways about it.

Our aspiration is to grow and be the number one leader in all of our areas. For the majority, we already are, but there’s no reason why that market share can’t grow and it’s definitely important that we keep it growing and sustain it.

A lot of business owners feel they haven’t got the time to create content, or set up a survey or triggers, and they think that BriefYourMarket.com will swallow up too much time. But what they don’t realise is that they can create their lead-generation process through BriefYourMarket.com and do it that way.

 

Would you like to find out more?

Get in touch on 0344 800 84 24, or by emailing us at info@briefyourmarket.co.uk, and we'll get back to you in due course.

 

Brits and their cavalier attitude towards insuranc...
Technology’s changed the game, are you staying ahe...
 

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Thursday, 13 December 2018

Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

 

So, first question, what are the primary concerns that agents are facing?

Brexit and the uncertainty around it. But, saying that, it’s important to stay positive and continue to drive business.

The focus is keeping ahead at all times, from the latest marketing trends to the latest approach to marketing properties, i.e. with 360 tours and video tours.

People will always need to move to a new house, so it’s important that we continue to aim to be the agent of choice.

 

What kind of value-adding campaigns are you sending to get your online leads to market appraisal?

We have a local incentive called ‘Enjoy Local’, which we tied together with our email newsletter.

Enjoy Local is about encouraging people to shop locally. It’s very much area dependent, for instance, our Marple branch receives a lot of clicks around local news and events, because there is such a strong community there. We also experience similar results with our Heaton Moor branch.

In fact, we apply this approach in all of our areas, and as a result, we are recognised as being a part of the community and are market leaders in the majority of those areas.

 

How are you achieving results with BriefYourMarket.com?

We do a monthly newsletter that goes out via print and email, which includes local news in the area.

We’re really trying to promote that we are the local expert, and that we know what we’re talking about in terms of pricing and the market itself, so it’s something that we strive to highlight.

Using email marketing to convert leads from the point where they register with us, to the point where they come and actually use us because of the knowledge that we’re sharing with them is really important to us.

I think consumers now expect to be sent information and be empowered with knowledge before even looking at a product. They want to know about our culture and what we stand for, as well as what we’re representing because when they instruct us, we’ll be representing them.

From the fact that a lot of people are engaging with our content, I definitely see the benefit and I think that it’s all about that brand recognition.

The more you can get yourself in front of potential customers, the more likely they are to go with you.

 

 

How do you quantify your engagement from your communications and what do you find you get the most engagement from?

Every month, I look at all of the open rates and metrics. We probably average between a 30% to 36% open rate at the minute, depending on the branch, and our E-Zines receive a good amount of views and attention.

We receive a substantial amount of opens with our E-Zine, and we find that this generates a lot of viewings for us.

From the monthly newsletter, we receive an increasing number of click-throughs to our blogs. For example, our Stockport blog receives substantially more – up to 168% more, to be exact – click-throughs from a BriefYourMarket.com campaign than a featured agent banner on Rightmove.

 

What would you say to those who don't see the value in digital marketing?

Everything’s going online, so I think it’s really important that we – at Julian Wadden – have a digital strategy.

We need to have an online presence, there’s no two ways about it.

Our aspiration is to grow and be the number one leader in all of our areas. For the majority, we already are, but there’s no reason why that market share can’t grow and it’s definitely important that we keep it growing and sustain it.

A lot of business owners feel they haven’t got the time to create content, or set up a survey or triggers, and they think that BriefYourMarket.com will swallow up too much time. But what they don’t realise is that they can create their lead-generation process through BriefYourMarket.com and do it that way.

 

Would you like to find out more?

Get in touch on 0344 800 84 24, or by emailing us at info@briefyourmarket.co.uk, and we'll get back to you in due course.

 

Brits and their cavalier attitude towards insuranc...
Technology’s changed the game, are you staying ahe...
 

Comments

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Thursday, 13 December 2018
 
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