The BriefYourMarket.com blog

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Will we see you there?

20181101-123033

Following the success of last month’s EA Masters, preparations are now well underway for the industry’s next key dates, with our BriefYourMarket.com team set to attend conferences hosted by Relocation Agent Network and The Negotiator, as well as co-hosting an exclusive Allstars training session.

To find out more about these not-to-be-missed events – and to hear how you could be in with a chance to win a 12-month fully-managed marketing service – read our blog…

Continue reading
  725 Hits
  0 Comments
725 Hits
0 Comments

Brits and their cavalier attitude towards insurance…

cavalier-customers

Your customers don’t fit into an either-or category when it comes to buying insurance or not. There are those who see the value in having the right policy and there are those who straight-out don’t, but there’s a third category that’s often overlooked, the underinsured.

A growing number of Brits, it’s been reported by Insurance Business Magazine, have taken out insurance policies without knowing – or caring – whether they’re fully covered or whether they’re ruining their own chances of making a successful claim.

Continue reading
  598 Hits
  0 Comments
598 Hits
0 Comments

Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

Continue reading
  694 Hits
  0 Comments
694 Hits
0 Comments

Technology’s changed the game, are you staying ahead?

challenge---tech

Around twenty years ago, web-based advancements revolutionised the property industry, increasing your reach as much as your workload, your responsibilities and your customers’ expectations.

In 2018, technology has once again spun the sector on its head, and here’s our view on what the fallout is for agents.

Continue reading
  548 Hits
  0 Comments
548 Hits
0 Comments

The autumn hibernation effect in leisure

leisure-momentum-autumn

As the days grow shorter and the nights darker, six in ten Brits would rather curl up in front of the TV than hit the gym, with one in five cutting down on exercise altogether.

Autumn may bring to mind connotations of warm, cosy evenings spent at home, but for gym and fitness operators, this ‘hibernation’ attitude amongst consumers can lead to a significant drop in attendance and membership rates.

Continue reading
  564 Hits
  0 Comments
564 Hits
0 Comments

Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading
  525 Hits
  0 Comments
525 Hits
0 Comments

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading
  1209 Hits
  0 Comments
1209 Hits
0 Comments

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading
  608 Hits
  0 Comments
608 Hits
0 Comments

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading
  902 Hits
  0 Comments
902 Hits
0 Comments

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading
  1237 Hits
  0 Comments
1237 Hits
0 Comments

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading
  789 Hits
  0 Comments
789 Hits
0 Comments

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading
  836 Hits
  0 Comments
836 Hits
0 Comments

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading
  812 Hits
  0 Comments
812 Hits
0 Comments

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading
  829 Hits
  0 Comments
829 Hits
0 Comments

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading
  834 Hits
  0 Comments
834 Hits
0 Comments

Customer profiles for your leisure business

Customer profiles for your leisure business

In the leisure industry, as many as 50% of customers are lost each year, with three-quarters of the nation no longer considered as having an “active” membership.

To help you reduce your churn rates and better understand the needs of modern-day consumers, we’ve put together a selection of profiles you might expect to come across on a day-to-day basis…

Continue reading
  1162 Hits
  0 Comments
1162 Hits
0 Comments

From your dedicated to your disengaged customers...

From your dedicated to your disengaged customers...

Given that you have a 70% chance of “selling” to your existing customers, compared to a 20% chance for new prospects, you need to know how to keep consumers switched onto your brand – regardless of whether they’re your most dedicated, dormant or detached contacts.

So, how can you define your customers by levels of engagement, and what does segmenting your audience like this mean for your marketing strategy?

Continue reading
  799 Hits
  0 Comments
799 Hits
0 Comments

Your ideal guest and what they want from you...

Your ideal guest and what they want from you...

Do you know what drives your customers? Whilst 80% of businesses believe that they do, only 8% of their customers would agree. 

By understanding your target market, you can enhance your customer communications, increase business efficiency and form strong guest relationships that can withstand competitive offers from your rivals. So, what does your ideal guest look like, and what do you need to do to reach them?

Continue reading
  814 Hits
  0 Comments
814 Hits
0 Comments

Taking care of your greatest brand advocates

Taking care of your greatest brand advocates

As any marketer will tell you, your greatest brand advocates are your employees, with studies suggesting that an engaged workforce can lead to a 24% boost in sales.

But considering that only 11% of the UK population would consider themselves to be actively involved and enthusiastic about their job, what can you do as a business owner to inspire your team and drive productivity?

Continue reading
  1018 Hits
  0 Comments
1018 Hits
0 Comments

Understanding buyer behaviour for insurance

Understanding buyer behaviour for insurance

Before they’ve had the chance to see the value in your brokerage, some of your consumers will become switched off from your brand, leaving you wondering: “what went wrong?”

Using the most prominent buyer profiles seen in insurance, we offer our suggestions on why your customers act the way that they do, as well as ideas on how to re-engage them in the future.

Continue reading
  968 Hits
  0 Comments
968 Hits
0 Comments

The BriefYourMarket.com blog

This is some blog description about this site

Will we see you there?

20181101-123033

Following the success of last month’s EA Masters, preparations are now well underway for the industry’s next key dates, with our BriefYourMarket.com team set to attend conferences hosted by Relocation Agent Network and The Negotiator, as well as co-hosting an exclusive Allstars training session.

To find out more about these not-to-be-missed events – and to hear how you could be in with a chance to win a 12-month fully-managed marketing service – read our blog…

Continue reading
  725 Hits
  0 Comments
725 Hits
0 Comments

Brits and their cavalier attitude towards insurance…

cavalier-customers

Your customers don’t fit into an either-or category when it comes to buying insurance or not. There are those who see the value in having the right policy and there are those who straight-out don’t, but there’s a third category that’s often overlooked, the underinsured.

A growing number of Brits, it’s been reported by Insurance Business Magazine, have taken out insurance policies without knowing – or caring – whether they’re fully covered or whether they’re ruining their own chances of making a successful claim.

Continue reading
  598 Hits
  0 Comments
598 Hits
0 Comments

Communicate effectively with your customers like Julian Wadden...

JULIAN-TESTIMONIAL

Having first opened their doors in 2007, Julian Wadden Estate Agents have come a long way over the last decade, and now, as a five-branch agency, they have received recognition at this year's prestigious EA Masters.

In an interview with our team, Julian Wadden's Digital Brand Manager – Alexandra Bamford – opened up about their company's experience using BriefYourMarket.com as their marketing provider, and here's what she had to say...

Continue reading
  694 Hits
  0 Comments
694 Hits
0 Comments

Technology’s changed the game, are you staying ahead?

challenge---tech

Around twenty years ago, web-based advancements revolutionised the property industry, increasing your reach as much as your workload, your responsibilities and your customers’ expectations.

In 2018, technology has once again spun the sector on its head, and here’s our view on what the fallout is for agents.

Continue reading
  548 Hits
  0 Comments
548 Hits
0 Comments

The autumn hibernation effect in leisure

leisure-momentum-autumn

As the days grow shorter and the nights darker, six in ten Brits would rather curl up in front of the TV than hit the gym, with one in five cutting down on exercise altogether.

Autumn may bring to mind connotations of warm, cosy evenings spent at home, but for gym and fitness operators, this ‘hibernation’ attitude amongst consumers can lead to a significant drop in attendance and membership rates.

Continue reading
  564 Hits
  0 Comments
564 Hits
0 Comments

Seasons, holidays and special occasions: how to get involved with topical marketing

halloween-2018

Year-on-year, Halloween spending has increased in the UK, with the latest figures from Mintel predicting that Brits will fork out a whopping £419 million this October – a 5% increase from 2017.

Whilst it’s true that the retail sector will benefit most from this boost, as consumers shop for costumes, candy and decorations, business owners need to be aware of the lucrative opportunities that this holiday presents.

Continue reading
  525 Hits
  0 Comments
525 Hits
0 Comments

Key takeaways from this year's EA Masters with Richard Combellack...

ea-masters-2018

Back from this year’s EA Masters, our Chief Commercial Officer – Richard Combellack – shares his key takeaways from the industry’s greatest business innovators and leaders.

Continue reading
  1209 Hits
  0 Comments
1209 Hits
0 Comments

What's your strategy for winning more business?

hosp-think-ahead

When looking for the perfect venue for their Christmas celebrations, 75% of guests specifically seek out Christmas offers and menus, with 50% revealing that they would leave a website if they couldn’t find one.

Whilst it might be the last thing on your mind right now, many Brits (56%) have already started to organise their personal and work festivities, so what are you doing to stay ahead of your competitors this autumn and coming winter?

Continue reading
  608 Hits
  0 Comments
608 Hits
0 Comments

What does the future hold for brokers?

ins-relevance

After announcing their plan to expand into insurance, Amazon created a ripple effect amongst fellow aggregators earlier this year, causing shares to drop for UK price comparison sites by as much as 10%.

So, with the likes of Moneysupermarket.com, GoCompare, and Confused.com affected by this latest industry development, what could it mean for traditional brokers?

Continue reading
  902 Hits
  0 Comments
902 Hits
0 Comments

Our BYM team, dedicated to your success

bym-team

In the first half of 2018, our BYM team made over 11,636 calls to customers, answered 4,561 support tickets and supported our system users as they collectively sent 113,992,329 emails.

So, if you've ever wondered what it takes to be a member of the BriefYourMarket.com team, then check out our Q&A with Chloe, Ellie, Emily, Tyrone and Ryan...

Continue reading
  1237 Hits
  0 Comments
1237 Hits
0 Comments

Helping your customers overcome their barriers to exercise

Debunk---leisure

With 90% of the nation confessing to using excuses to avoid working out, it’s clear that keeping your members on track is no easy feat. In fact, one in ten Brits won’t have used their gym membership for a whole year, with 21% going less than three times.

As a gym operator, it’s essential that you understand the consumer mindset of today’s fitness fanatics and fad followers, including what motivates and demotivates them.

Continue reading
  789 Hits
  0 Comments
789 Hits
0 Comments

Meeting and exceeding consumer expectations for agents

Keeping your sellers happy

Due to frustrations with the selling process, 43% of homeowners will change their estate agent at least once, and of those who don’t switch, 24% would use a different agent in the future.

When one of your properties isn’t doing as well as the customer had expected, it’s important that you have measures in place to keep them happy, and here are our suggestions on what they might be…

Continue reading
  836 Hits
  0 Comments
836 Hits
0 Comments

How to manage your "no show" guests...

How to manage your "no show" guests...

By promising free cancellations, OTAs are encouraging consumers to be fickle with their booking commitments, with one in five reservations falling through.

Cancellations are – to some extent – an unavoidable certainty, but when those “no shows” are causing your hospitality business to lose revenue with an empty room or two, what can you do to combat the problem?

Continue reading
  812 Hits
  0 Comments
812 Hits
0 Comments

Building brand trust and credibility...

Building brand trust and credibility...

In today’s competitive marketplace, consumers are bombarded with choice, so it makes sense that 71% of the population make their purchasing decisions based on brand familiarity.

Yet despite the need for a clear business identity, many companies fail to successfully communicate their brand values to their employees, let alone to their customers – and the insurance sector is no different.

Continue reading
  829 Hits
  0 Comments
829 Hits
0 Comments

Our Digital Design's top tips for your email marketing

Our Digital Design's top tips for your email marketing

With email marketing, you’ll find that there are many elements that will differentiate a high-quality email from a low-quality one, from content and tone of voice to more subtle design features.

Following a chat with our Digital Design team, we thought we would address these quality differentiators, in the hopes to help business professionals create and send effective emails every time.

Continue reading
  834 Hits
  0 Comments
834 Hits
0 Comments

Customer profiles for your leisure business

Customer profiles for your leisure business

In the leisure industry, as many as 50% of customers are lost each year, with three-quarters of the nation no longer considered as having an “active” membership.

To help you reduce your churn rates and better understand the needs of modern-day consumers, we’ve put together a selection of profiles you might expect to come across on a day-to-day basis…

Continue reading
  1162 Hits
  0 Comments
1162 Hits
0 Comments

From your dedicated to your disengaged customers...

From your dedicated to your disengaged customers...

Given that you have a 70% chance of “selling” to your existing customers, compared to a 20% chance for new prospects, you need to know how to keep consumers switched onto your brand – regardless of whether they’re your most dedicated, dormant or detached contacts.

So, how can you define your customers by levels of engagement, and what does segmenting your audience like this mean for your marketing strategy?

Continue reading
  799 Hits
  0 Comments
799 Hits
0 Comments

Your ideal guest and what they want from you...

Your ideal guest and what they want from you...

Do you know what drives your customers? Whilst 80% of businesses believe that they do, only 8% of their customers would agree. 

By understanding your target market, you can enhance your customer communications, increase business efficiency and form strong guest relationships that can withstand competitive offers from your rivals. So, what does your ideal guest look like, and what do you need to do to reach them?

Continue reading
  814 Hits
  0 Comments
814 Hits
0 Comments

Taking care of your greatest brand advocates

Taking care of your greatest brand advocates

As any marketer will tell you, your greatest brand advocates are your employees, with studies suggesting that an engaged workforce can lead to a 24% boost in sales.

But considering that only 11% of the UK population would consider themselves to be actively involved and enthusiastic about their job, what can you do as a business owner to inspire your team and drive productivity?

Continue reading
  1018 Hits
  0 Comments
1018 Hits
0 Comments

Understanding buyer behaviour for insurance

Understanding buyer behaviour for insurance

Before they’ve had the chance to see the value in your brokerage, some of your consumers will become switched off from your brand, leaving you wondering: “what went wrong?”

Using the most prominent buyer profiles seen in insurance, we offer our suggestions on why your customers act the way that they do, as well as ideas on how to re-engage them in the future.

Continue reading
  968 Hits
  0 Comments
968 Hits
0 Comments
 
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