The BriefYourMarket.com blog

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Communications Managed, providing your business with quality content

comms-managed

When it comes to content marketing, some of the biggest hurdles for B2C businesses are measuring campaign effectiveness (51%), producing engaging material (50%) and providing consistency (44%).

Our Communications Managed service takes that pressure away, ensuring that – without fail – your customers will receive industry and brand-relevant marketing messages that’ll get them that much closer to conversion.

Continue reading

Marketing life hacks you need to know

marketing-mistakes

Making mistakes can happen just as easily in the office as at home, but with consumer confidence at a “five year low”, how can you ensure that – no matter what happens – your customers place their trust in your brand?

From not understanding your target audience to getting it wrong with your message layout, there are some very easy pitfalls that businesses can fall into. Before that happens, however, we’ve put together some of the most common marketing mistakes, along with our recommended life hacks to avoid them…

Continue reading

Applying insight from insurance, leisure and hospitality to property…

property-and-other-industries

Evolving consumer behaviour and technology have changed the game, leaving many agents at risk of falling behind, but with years of experience working in an array of sectors, I know that the challenges you’re facing are not unique to property.

From my time at BriefYourMarket.com, I’ve been able to learn how other industries – namely insurance, leisure and hospitality – are responding to online disruptors and changing consumer demands, and use that insight to draw parallelisms to what agents are experiencing. Here's what I've found...

Continue reading

The Bateman Group and their BYM experience...

bateman

In 1967, The Bateman Group began offering “independent financial advice and insurance services” to individuals and businesses across the UK.

Five decades later, and their pursuit of “continued development and innovation” has distinguished them as “one of the most respected regional firms in the country”, whilst leading them to the implementation of a sound digital marketing strategy with BriefYourMarket.com.

Continue reading

Looking ahead with your brokerage...

insurance-predictions

Whilst Deloitte suggest that “improving economic conditions may have brightened the short-term outlook” for insurance professionals, “there are still plenty of challenges to overcome in the year ahead, as well as opportunities” for business growth.

So, what are they and what does your brokerage need to do to evade or employ them?

Continue reading

Estate agency legends and their insight...

propshow-blog

During a 20-minute conversation with Christopher Watkin, we discuss everything from the consequences of a contracting market to effective email marketing tips that every agent ought to know.

To hear what our industry experts have to say on these topics, check out their PropShow Q&A…

Continue reading

Referrals | Brexit | Tenant fee ban

video-blog-industry-insight_20190114-122439_1

In the latest edition of our Industry Insights video blog series, Richard Combellack gives his views on how your agency should use the BriefYourMarket.com platform to generate referrals from your reviews, tackle Brexit, and bolster the potential loss of revenue from the upcoming tenant fee ban.

Continue reading

The shape of the leisure industry in 2019...

leisure-predictions

Year-on-year, Brits are taking more heed to their health and fitness, with over 4.2 million committed to Dry January in 2019 – an additional 1.1 million more than last year.

However, whilst consumers may have good intentions, over half will have stopped using their new gym membership by the end of the month. To gain and retain new customers, here are the industry predictions that could really make a difference to your business… 

Continue reading

A snapshot of 2019 for hospitality professionals

technology-in-hosp

Forming accurate predictions about the future of any given industry is challenging at the best of times, but with Brexit uncertainty hanging over the country, it’s unclear whether hospitality professionals will see a decline in consumer confidence or a rise in inbound travel.

So, rather than focusing on what a post-Brexit world may or may not look like, here are some of our thoughts on what emerging trends are taking off right now, and how they’ll help you to achieve business sustainability.

Continue reading

The affordability crisis in insurance: what’s your response going to be?

insurance-affordability-crisis

A new survey conducted by Premium Credit has shed some light on the affordability crisis in the insurance sector, with more than two million policyholders in the UK reportedly borrowing money from their loved ones, just to afford cover.

Your brokerage already has to contend with online aggregators and direct insurers, so what’s your strategy to win over – and offer support to – your price-wary customers in 2019?

Continue reading

The BriefYourMarket.com blog

This is some blog description about this site

Communications Managed, providing your business with quality content

comms-managed

When it comes to content marketing, some of the biggest hurdles for B2C businesses are measuring campaign effectiveness (51%), producing engaging material (50%) and providing consistency (44%).

Our Communications Managed service takes that pressure away, ensuring that – without fail – your customers will receive industry and brand-relevant marketing messages that’ll get them that much closer to conversion.

Continue reading

Marketing life hacks you need to know

marketing-mistakes

Making mistakes can happen just as easily in the office as at home, but with consumer confidence at a “five year low”, how can you ensure that – no matter what happens – your customers place their trust in your brand?

From not understanding your target audience to getting it wrong with your message layout, there are some very easy pitfalls that businesses can fall into. Before that happens, however, we’ve put together some of the most common marketing mistakes, along with our recommended life hacks to avoid them…

Continue reading

Applying insight from insurance, leisure and hospitality to property…

property-and-other-industries

Evolving consumer behaviour and technology have changed the game, leaving many agents at risk of falling behind, but with years of experience working in an array of sectors, I know that the challenges you’re facing are not unique to property.

From my time at BriefYourMarket.com, I’ve been able to learn how other industries – namely insurance, leisure and hospitality – are responding to online disruptors and changing consumer demands, and use that insight to draw parallelisms to what agents are experiencing. Here's what I've found...

Continue reading

The Bateman Group and their BYM experience...

bateman

In 1967, The Bateman Group began offering “independent financial advice and insurance services” to individuals and businesses across the UK.

Five decades later, and their pursuit of “continued development and innovation” has distinguished them as “one of the most respected regional firms in the country”, whilst leading them to the implementation of a sound digital marketing strategy with BriefYourMarket.com.

Continue reading

Looking ahead with your brokerage...

insurance-predictions

Whilst Deloitte suggest that “improving economic conditions may have brightened the short-term outlook” for insurance professionals, “there are still plenty of challenges to overcome in the year ahead, as well as opportunities” for business growth.

So, what are they and what does your brokerage need to do to evade or employ them?

Continue reading

Estate agency legends and their insight...

propshow-blog

During a 20-minute conversation with Christopher Watkin, we discuss everything from the consequences of a contracting market to effective email marketing tips that every agent ought to know.

To hear what our industry experts have to say on these topics, check out their PropShow Q&A…

Continue reading

Referrals | Brexit | Tenant fee ban

video-blog-industry-insight_20190114-122439_1

In the latest edition of our Industry Insights video blog series, Richard Combellack gives his views on how your agency should use the BriefYourMarket.com platform to generate referrals from your reviews, tackle Brexit, and bolster the potential loss of revenue from the upcoming tenant fee ban.

Continue reading

The shape of the leisure industry in 2019...

leisure-predictions

Year-on-year, Brits are taking more heed to their health and fitness, with over 4.2 million committed to Dry January in 2019 – an additional 1.1 million more than last year.

However, whilst consumers may have good intentions, over half will have stopped using their new gym membership by the end of the month. To gain and retain new customers, here are the industry predictions that could really make a difference to your business… 

Continue reading

A snapshot of 2019 for hospitality professionals

technology-in-hosp

Forming accurate predictions about the future of any given industry is challenging at the best of times, but with Brexit uncertainty hanging over the country, it’s unclear whether hospitality professionals will see a decline in consumer confidence or a rise in inbound travel.

So, rather than focusing on what a post-Brexit world may or may not look like, here are some of our thoughts on what emerging trends are taking off right now, and how they’ll help you to achieve business sustainability.

Continue reading

The affordability crisis in insurance: what’s your response going to be?

insurance-affordability-crisis

A new survey conducted by Premium Credit has shed some light on the affordability crisis in the insurance sector, with more than two million policyholders in the UK reportedly borrowing money from their loved ones, just to afford cover.

Your brokerage already has to contend with online aggregators and direct insurers, so what’s your strategy to win over – and offer support to – your price-wary customers in 2019?

Continue reading
 
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