The BriefYourMarket.com blog

This is some blog description about this site

Increase spend-per-head with automation

How-to-automate-your-booking-journey

Within the hospitality industry, what defines a successful business is its ability to self-generate bookings and increase guest spending – email triggers provide this without taking up your time or resources.

Continue reading

‘How to’ for automation

How-to-automate-your-income

Generating more results in less time – that’s what automation can offer your leisure business. So, how does it work?

Continue reading

Communications Managed, providing your business with quality content

Free-up-your-time-whilst

When it comes to content marketing, some of the biggest hurdles for B2C businesses are measuring campaign effectiveness (51%), producing engaging material (50%) and providing consistency (44%).

Our Communications Managed service takes that pressure away, ensuring that – without fail – your customers will receive industry and brand-relevant marketing messages that’ll get them that much closer to conversion.

Continue reading

Marketing life hacks you need to know

How-to-avoid-some-common-marketing-mistakes

Making mistakes can happen just as easily in the office as at home, but with consumer confidence at a “five year low”, how can you ensure that – no matter what happens – your customers place their trust in your brand?

From not understanding your target audience to getting it wrong with your message layout, there are some very easy pitfalls that businesses can fall into. Before that happens, however, we’ve put together some of the most common marketing mistakes, along with our recommended life hacks to avoid them…

Continue reading

Applying insight from insurance, leisure and hospitality to property…

What-can-you-learn

Evolving consumer behaviour and technology have changed the game, leaving many agents at risk of falling behind, but with years of experience working in an array of sectors, I know that the challenges you’re facing are not unique to property.

From my time at BriefYourMarket.com, I’ve been able to learn how other industries – namely insurance, leisure and hospitality – are responding to online disruptors and changing consumer demands, and use that insight to draw parallelisms to what agents are experiencing. Here's what I've found...

Continue reading

The Bateman Group and their BYM experience...

Thanks-to-BriefYourMarket.com-were-now-getting-more-clients-involved-in-our-brand-I-would-definately-recommend-them

In 1967, The Bateman Group began offering “independent financial advice and insurance services” to individuals and businesses across the UK.

Five decades later, and their pursuit of “continued development and innovation” has distinguished them as “one of the most respected regional firms in the country”, whilst leading them to the implementation of a sound digital marketing strategy with BriefYourMarket.com.

Continue reading

Looking ahead with your brokerage...

Where-is-the-industry-heading

Whilst Deloitte suggest that “improving economic conditions may have brightened the short-term outlook” for insurance professionals, “there are still plenty of challenges to overcome in the year ahead, as well as opportunities” for business growth.

So, what are they and what does your brokerage need to do to evade or employ them?

Continue reading

Estate agency legends and their insight...

propshow-blog

During a 20-minute conversation with Christopher Watkin, we discuss everything from the consequences of a contracting market to effective email marketing tips that every agent ought to know.

To hear what our industry experts have to say on these topics, check out their PropShow Q&A…

Continue reading

Referrals | Brexit | Tenant fee ban

video-blog-industry-insight_20190114-122439_1

In the latest edition of our Industry Insights video blog series, Richard Combellack gives his views on how your agency should use the BriefYourMarket.com platform to generate referrals from your reviews, tackle Brexit, and bolster the potential loss of revenue from the upcoming tenant fee ban.

Continue reading

The shape of the leisure industry in 2019...

leisure-predictions

Year-on-year, Brits are taking more heed to their health and fitness, with over 4.2 million committed to Dry January in 2019 – an additional 1.1 million more than last year.

However, whilst consumers may have good intentions, over half will have stopped using their new gym membership by the end of the month. To gain and retain new customers, here are the industry predictions that could really make a difference to your business… 

Continue reading

A snapshot of 2019 for hospitality professionals

technology-in-hosp

Forming accurate predictions about the future of any given industry is challenging at the best of times, but with Brexit uncertainty hanging over the country, it’s unclear whether hospitality professionals will see a decline in consumer confidence or a rise in inbound travel.

So, rather than focusing on what a post-Brexit world may or may not look like, here are some of our thoughts on what emerging trends are taking off right now, and how they’ll help you to achieve business sustainability.

Continue reading

The affordability crisis in insurance: what’s your response going to be?

insurance-affordability-crisis

A new survey conducted by Premium Credit has shed some light on the affordability crisis in the insurance sector, with more than two million policyholders in the UK reportedly borrowing money from their loved ones, just to afford cover.

Your brokerage already has to contend with online aggregators and direct insurers, so what’s your strategy to win over – and offer support to – your price-wary customers in 2019?

Continue reading

What will you do to compete with Foxtons in 2019?

foxtons

In a recent article from The Negotiator, Marketing Chief – Chris Kelly – revealed how Foxtons plan to ramp up their digital marketing strategy in 2019, with the implementation of their own online valuation tool and digital communications.

Rather than rely on property portal and newspaper advertising enquiries, it’s their intention to self-generate the bulk of their vendor leads, and yet is this thinking strictly ground-breaking?

Continue reading

Will the "New Year, New Me" hype be enough to keep your new members?

motivate-your-members

Officially dubbed “Quitters’ Day” by Strava, January the 12th is the fateful date when the majority of the population will break their New Year’s resolution, and it’s all due to a lack of motivation.

At one time in our lives, we’ve all committed to a variation of the “New Year, New Me” mentality, with many of these promises not making it past the end of the month. So, when your membership sign-ups peak at the start of 2019, here’s what you’ll need to do to keep your new clients on track…

Continue reading

The travel booking journey in hospitality…

booking-experience

A quarter of our disposable income will go towards our holidays, with the average household taking two main trips per year and spending £6,000.

With Brexit on the horizon, and more consumers deciding to stay closer to home for their 2019 vacations, you’ll need a winning strategy to attract their attention and custom in the new year, starting with an insight into the customer booking experience…

Continue reading

What are you doing to win more business on these dates?

tis-the-season

More than one in three Brits have ‘itchy feet’ in their current home, and with Christmas reminding everyone just how cramped their living space is, there’s no better time to start preparing your prospect pipeline for 2019.

So that you may do this, and truly get ahead next year as the agent of choice for homeowners in your area, we’ve prepared a Campaign Calendar, packed with useful dates for your diary as well as the emails and social media posts to go with them…

Continue reading

What does it take to work in Digital Design?

digital-design

For our next ‘meet the team’ segment, we’d like to introduce you to our Digital Design Executive – Jamie Tooth – who provides his thoughts on what it takes to create on-brand templates and designs for our clients, maintaining consistency across different mediums and keeping on trend.

Continue reading

Stop worrying about what you can't change...

2019-property

There are many uncertainties awaiting agents over the next few years – with Brexit and the tenant fee ban the first to come to mind – but whilst others are busy burying their head in the sand, there’s a lucrative opportunity for forward-thinking agents to position themselves as market leaders in 2019.

Continue reading

Investigations underway, as loyal insurance customers lose out…

loyalty-insurance

It’s a sad truth that consumers face a “loyalty penalty” across a number of essential markets, which – as reported by Citizens Advice – could mean that many are overpaying by as much as £987 for energy, broadband and financial services.

With an investigation underway from the Competitions and Market Authority (CMA), looking into the home insurance market as well as Compare the Market for “breaking competition law”, your focus for 2019 needs to be on reinforcing your value to your long-standing customers.

Continue reading

Maintaining your relevance in 2019

fittertainment

Less than twelve days after starting a new health kick, the average Brit will fall back into old habits, ditching a new fitness regime every three months.

Your members are fickle, switching workouts more frequently than the seasons change, but could fittertainment be the industry trend to put a stop to that?

Continue reading

The BriefYourMarket.com blog

This is some blog description about this site

Increase spend-per-head with automation

How-to-automate-your-booking-journey

Within the hospitality industry, what defines a successful business is its ability to self-generate bookings and increase guest spending – email triggers provide this without taking up your time or resources.

Continue reading

‘How to’ for automation

How-to-automate-your-income

Generating more results in less time – that’s what automation can offer your leisure business. So, how does it work?

Continue reading

Communications Managed, providing your business with quality content

Free-up-your-time-whilst

When it comes to content marketing, some of the biggest hurdles for B2C businesses are measuring campaign effectiveness (51%), producing engaging material (50%) and providing consistency (44%).

Our Communications Managed service takes that pressure away, ensuring that – without fail – your customers will receive industry and brand-relevant marketing messages that’ll get them that much closer to conversion.

Continue reading

Marketing life hacks you need to know

How-to-avoid-some-common-marketing-mistakes

Making mistakes can happen just as easily in the office as at home, but with consumer confidence at a “five year low”, how can you ensure that – no matter what happens – your customers place their trust in your brand?

From not understanding your target audience to getting it wrong with your message layout, there are some very easy pitfalls that businesses can fall into. Before that happens, however, we’ve put together some of the most common marketing mistakes, along with our recommended life hacks to avoid them…

Continue reading

Applying insight from insurance, leisure and hospitality to property…

What-can-you-learn

Evolving consumer behaviour and technology have changed the game, leaving many agents at risk of falling behind, but with years of experience working in an array of sectors, I know that the challenges you’re facing are not unique to property.

From my time at BriefYourMarket.com, I’ve been able to learn how other industries – namely insurance, leisure and hospitality – are responding to online disruptors and changing consumer demands, and use that insight to draw parallelisms to what agents are experiencing. Here's what I've found...

Continue reading

The Bateman Group and their BYM experience...

Thanks-to-BriefYourMarket.com-were-now-getting-more-clients-involved-in-our-brand-I-would-definately-recommend-them

In 1967, The Bateman Group began offering “independent financial advice and insurance services” to individuals and businesses across the UK.

Five decades later, and their pursuit of “continued development and innovation” has distinguished them as “one of the most respected regional firms in the country”, whilst leading them to the implementation of a sound digital marketing strategy with BriefYourMarket.com.

Continue reading

Looking ahead with your brokerage...

Where-is-the-industry-heading

Whilst Deloitte suggest that “improving economic conditions may have brightened the short-term outlook” for insurance professionals, “there are still plenty of challenges to overcome in the year ahead, as well as opportunities” for business growth.

So, what are they and what does your brokerage need to do to evade or employ them?

Continue reading

Estate agency legends and their insight...

propshow-blog

During a 20-minute conversation with Christopher Watkin, we discuss everything from the consequences of a contracting market to effective email marketing tips that every agent ought to know.

To hear what our industry experts have to say on these topics, check out their PropShow Q&A…

Continue reading

Referrals | Brexit | Tenant fee ban

video-blog-industry-insight_20190114-122439_1

In the latest edition of our Industry Insights video blog series, Richard Combellack gives his views on how your agency should use the BriefYourMarket.com platform to generate referrals from your reviews, tackle Brexit, and bolster the potential loss of revenue from the upcoming tenant fee ban.

Continue reading

The shape of the leisure industry in 2019...

leisure-predictions

Year-on-year, Brits are taking more heed to their health and fitness, with over 4.2 million committed to Dry January in 2019 – an additional 1.1 million more than last year.

However, whilst consumers may have good intentions, over half will have stopped using their new gym membership by the end of the month. To gain and retain new customers, here are the industry predictions that could really make a difference to your business… 

Continue reading

A snapshot of 2019 for hospitality professionals

technology-in-hosp

Forming accurate predictions about the future of any given industry is challenging at the best of times, but with Brexit uncertainty hanging over the country, it’s unclear whether hospitality professionals will see a decline in consumer confidence or a rise in inbound travel.

So, rather than focusing on what a post-Brexit world may or may not look like, here are some of our thoughts on what emerging trends are taking off right now, and how they’ll help you to achieve business sustainability.

Continue reading

The affordability crisis in insurance: what’s your response going to be?

insurance-affordability-crisis

A new survey conducted by Premium Credit has shed some light on the affordability crisis in the insurance sector, with more than two million policyholders in the UK reportedly borrowing money from their loved ones, just to afford cover.

Your brokerage already has to contend with online aggregators and direct insurers, so what’s your strategy to win over – and offer support to – your price-wary customers in 2019?

Continue reading

What will you do to compete with Foxtons in 2019?

foxtons

In a recent article from The Negotiator, Marketing Chief – Chris Kelly – revealed how Foxtons plan to ramp up their digital marketing strategy in 2019, with the implementation of their own online valuation tool and digital communications.

Rather than rely on property portal and newspaper advertising enquiries, it’s their intention to self-generate the bulk of their vendor leads, and yet is this thinking strictly ground-breaking?

Continue reading

Will the "New Year, New Me" hype be enough to keep your new members?

motivate-your-members

Officially dubbed “Quitters’ Day” by Strava, January the 12th is the fateful date when the majority of the population will break their New Year’s resolution, and it’s all due to a lack of motivation.

At one time in our lives, we’ve all committed to a variation of the “New Year, New Me” mentality, with many of these promises not making it past the end of the month. So, when your membership sign-ups peak at the start of 2019, here’s what you’ll need to do to keep your new clients on track…

Continue reading

The travel booking journey in hospitality…

booking-experience

A quarter of our disposable income will go towards our holidays, with the average household taking two main trips per year and spending £6,000.

With Brexit on the horizon, and more consumers deciding to stay closer to home for their 2019 vacations, you’ll need a winning strategy to attract their attention and custom in the new year, starting with an insight into the customer booking experience…

Continue reading

What are you doing to win more business on these dates?

tis-the-season

More than one in three Brits have ‘itchy feet’ in their current home, and with Christmas reminding everyone just how cramped their living space is, there’s no better time to start preparing your prospect pipeline for 2019.

So that you may do this, and truly get ahead next year as the agent of choice for homeowners in your area, we’ve prepared a Campaign Calendar, packed with useful dates for your diary as well as the emails and social media posts to go with them…

Continue reading

What does it take to work in Digital Design?

digital-design

For our next ‘meet the team’ segment, we’d like to introduce you to our Digital Design Executive – Jamie Tooth – who provides his thoughts on what it takes to create on-brand templates and designs for our clients, maintaining consistency across different mediums and keeping on trend.

Continue reading

Stop worrying about what you can't change...

2019-property

There are many uncertainties awaiting agents over the next few years – with Brexit and the tenant fee ban the first to come to mind – but whilst others are busy burying their head in the sand, there’s a lucrative opportunity for forward-thinking agents to position themselves as market leaders in 2019.

Continue reading

Investigations underway, as loyal insurance customers lose out…

loyalty-insurance

It’s a sad truth that consumers face a “loyalty penalty” across a number of essential markets, which – as reported by Citizens Advice – could mean that many are overpaying by as much as £987 for energy, broadband and financial services.

With an investigation underway from the Competitions and Market Authority (CMA), looking into the home insurance market as well as Compare the Market for “breaking competition law”, your focus for 2019 needs to be on reinforcing your value to your long-standing customers.

Continue reading

Maintaining your relevance in 2019

fittertainment

Less than twelve days after starting a new health kick, the average Brit will fall back into old habits, ditching a new fitness regime every three months.

Your members are fickle, switching workouts more frequently than the seasons change, but could fittertainment be the industry trend to put a stop to that?

Continue reading
 
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