Did you know that sending newsletters from BriefYourMarket.com with our 'smart filter' can show a seven fold increase in your newsletter open rates when compared to bulk mailers. How?
We think great marketing is all about relevancy. This means targeting your messages in the right package, to the right people.
Newsletters are a great way to do what everyone in the industry has been telling you – stuff like: “Be a thought leader!” “Remember that content is king!” “Share relevant information!”
Our easy software lets you drag and drop to create a newsletter in minutes.
Create one newsletter, packed with articles, but don’t stop there. Using our smart filter you can make each article accessible to the relevant audience with just a tick of a box that ties into their preferences – so they only see what they want.
Free Email vs BriefYourMarket.com
So you’re sold that you want to send great content and dynamic email newsletters. But can’t you just use a bulk mailer? Or Outlook? Or that free one you Googled? The bad news is that we aren’t free. The good news is – it’s going to get you more sales in the long run. The disadvantage to bulk mailers in that to them, one size fits all – you create one message, send it out to a list, and then have to spend more time creating more messages for different types of people – or you run the risk of sending your message out to everybody.
With bulk mailers, if a newsletter recipient wants to have a choice over the content they receive they only have two options – to continue to receive everything, or to unsubscribe. We think there’s a better way that doesn’t force people to unsubscribe. The BriefYourMarket.com smart-filter ensures your clients are only sent what’s of personal interest to them, and as their circumstances change they can easily change the information they receive to match their new preferences. Our unique smart-filter keeps your subscription rates high and your unsubscribe rates low.
Bulk mailing gets an average response rate of 4%, where BriefYourMarket.com’s tailored intelligent newsletters average at 30% or more. The great news is – you can still send as many emails and email newsletters as you like. Some email providers charge a fee or a credit for every single email you send – the more times you email, the more it costs.
This makes it very difficult for you to keep control of your marketing costs and before you know it, you are cutting back on campaigns. With us, you can send with no restrictions for a one-off monthly fee – with no strings attached.