With an expanding network of over 400 offices across Surrey and Sussex and an associated Park Lane office, Mayhews is one of the most respected estate agencies in the region. Although they are best known for their sales, from starter homes to country estates, they also cover residential lettings, conveyancing, acquisition, and equestrian and rural property.
Mayhews joined BriefYourMarket.com as they were looking to achieve a faster turnover of sales and lettings by targeting their marketing to specific clients, as well as only sending out details of their most relevant properties. They discuss their experience below.
What was your prior experience before using BriefYourMarket.com for communicating?
Before using BriefYourMarket.com, it was difficult for us to follow up with potential prospects or add an exclusive feel to our communications. We also needed to obtain detailed feedback that we could analyse and use to further enhance our service.
What have been the results of usingBriefYourMarket.com?
Since implementing BriefYourMarket’s multi-platform marketing management system we have seen a substantial rise in interest in the properties showcased in our weekly Hot Property newsletters. Vendors and landlords respond positively, saying their properties are displayed very professionally and attractively!
It’s now very easy for us to follow up on contacts who express an interest in our newsletters. Thanks to questions included in an invitation attached to the newsletter, customers can easily indicate any properties they’re interesting in seeing, and when they’d like to view them. We can then make an informed follow-up call.
We’ve seen a 25% response rate on newsletters; 60% open rate on Hot Property emails – and we get an average of 3 enquiries per week by telephone and 3 via the attached invitations we use.
We also love the survey feature, as it allows us to add that really personal touch and find out, first hand, what our customers think of us, and how we can improve our service. We can easily send out a survey following completion or post-valuation to gain an insight into trending perceptions of our brand throughout the customer journey.
By integrating Reapit with BriefYourMarket, we are now able to send out highly targeted invitations. Customers respond well to this tailored service, and it enhances our reputation for offering a truly personal touch.
Big hitters – The subject lines that generated results
- Latest Hot Property News
- Stamp Duty Changes
“Mayhews consistently send out informative and relevant newsletters to their customer base, containing digestible content and clear calls to action. Using a consistent title for the majority of their newsletters means that Mayhews easily become familiar with their customer base, helping them to achieve their high open rates.”
Elaine Arthur, Head of Marketing, BriefYourMarket.com