Since 2008 we have helped hundreds of business improve their marketing and sales performance. Our automated marketing software helps you take control over your promotions and marketing whilst reducing the time you spend on manual tasks - and cutting your costs on credits, print and paying for multiple suppliers.
You can use BriefYourMarket.com to conduct email marketing campaigns, engage in customer relationship management, reconnect with archived customers or win back old business. This can be done across a wide range of marketing platforms, from direct mail to email, newsletters to surveys, SMS to digitally sent letters. We were ranked as the UK's 5th Fastest Growing Tech Business by Deloitte and have hundreds of happy customers across the UK in businesses of all sizes.
We don’t just offer one service or a toolkit, but the complete solution for all areas of marketing. Here are a few more of the benefits of BriefYourMarket.com.
1. Easy Support and Set Up
BriefYourMarket.com is controlled from your standard web browser (like Internet Explorer), so there’s no software or updates to install. You can also sign in and use our software from any machine you choose, from anywhere in the world - it’s that simple! Once you join us you are not on your own either. Our Customer Care team will continue to support you and answer any questions you may have, and we help you quickly get on board with a full understanding of our solution with training for you and your team. We also regularly produce guides, whitepapers, and offer an online ‘university’ where you can troubleshoot, as well as Live Chat / Ticketing if you’d rather get a quick answer to your question. Speak to us today about set up.
2. Customer journey marketing
Within different stages to your marketing funnel, BriefYourMarket.com helps integrate your top level activities (marketing messages, emails, and letters) with what’s happening in the customer journey. We can use your existing data integration to tie in marketing messages to events in your CRM. This means less time sending manual messages, and better results because the messages are timely and relevant. See more
3. Digital and Print marketing in one platform
Other marketing software solutions focus purely on digital marketing. Print marketing is still incredibly effective, which is why we have integrated digital letter sending as part of our automated software. Create a letter using our software, import your contacts or choose from our database, and send your letter by simply clicking 'print'. We cross check the address validity, print the letters on your branded letterheads, seal and send them in 2 business days. We also offer Direct Mail, as well as a full range of stationary including business cards, posters and brochures. See our Direct Mail, Letter and Stationery Pages.
4. Managed Service Options
You may be deciding on whether to hire in house, purchase marketing software, or use an external agency for your marketing. BriefYourMarket.com works as a hybrid of all 3. Our great software is easy to use, and anyone can take control of marketing using it. However, we also provide a service called Marketing Managed where in house marketing experts take your requirements and create, build and send marketing campaigns for you. This is a very cost effective solution versus a full time hire or a digital agency. Click to see more on Marketing Managed.
5. Unlimited E-newsletters and Emails
We offer unlimited sends of e-newsletters and emails. No credits, no restrictions, no fuss. Our easy to use WYSIWYG (What You See Is What You Get) editor means you don't need to know HTML or CSS to create a great email campaign. Drag and drop, crop, resize, add text, links and calls to action. Test before you send to multiple people in your business, and even check to see how they look on different devices. Read more about emails here.
6. Automated Marketing made easy
You can set all of our tools together to work as part of an automated marketing journey. Create an email that is triggered by an event, followed by a survey, a digitally sent letter and then an SMS. Map out all your upcoming marketing as part of a customer journey and use multichannel marketing methods to reach all of your databse in different ways. Discover automated marketing here.
7. Regular upgrades
We are committed to staying on the cutting edge of technology and our internal developers work hard to create new releases and features. Each new release will be available to you as a BriefYourMarket.com customer and will have been carefully designed to make your marketing tasks easier.
8. Tailor Made Marketing Software
We will set up your BriefYourMarket.com system with your unique branding. You aren't purchasing an off the shelf package, but instead a system that is designed to mimic your business and your branding. We create a microsite where you can store your newsletter articles and other content, which can be linked to from your current website. We also set up all your email templates with your own unique branding, calls to action and social links, so when you've finished training, you're ready to go. If you are currently using Google Analytics, then you will get additional analytics on all your news pages on your news microsite as well. See our software here.
9. Full training and marketing guidance
We can train as many members as you need in your first on boarding session and as soon as your training specialist is confident you can use BriefYourMarket.com, you will have access to our customer care managers who can help guide you through the system as you use it. Our customer care managers will call you each month with an idea for a marketing campaign, and will also tell you about new features and offers. We’ll help you import your database and automatically remove any duplicate or incomplete addresses. We can import directly from an Excel spreadsheet or from any data management software you use. In addition, if you have a CRM (Customer Relationship Management) system, it can easily interface with BYM through a .net web service.
10. One Cost - Multiple Tools
Our all-inclusive pricing gives you access to high quality marketing tools as well as support and guidance. Our tools help you achieve your traditional and digital marketing objectives and gives you a complete online marketing toolkit that requires no complicated technical knowhow. For this we charge a simple monthly payment option, and with a retention rate of well over 95% - customers love BriefYourMarket.com. We also offer multiple branding options, so you can communicate with each recipient using your most relevant brand. See our services here.
11. A professional presence
Services like Outlook and similar accounts are not designed for mass marketing. Typically, we see issues whereby emails are not delivered or blocked, that data is shared by using ‘To’ instead of BCC, unsubscribe links are not used - violating email marketing laws. Similarly, many data purchasing services, survey systems and design tools do not have specific business needs in mind and cannot work as part of an automated marketing journey. Our service is built as a whole platform so that each tool compliments the other, allowing you to gain a better understanding of your marketing activity and it's return.
12. Great Deliverability
You are protected with our Official Compliance Process for a wide range of deliverability issues for your email campaigns. If there is ever a complaint which blocks an IP address then a complaint email is sent to a deliverability team. You will have a dedicated domain and an assurance that you are given the most appropriate IP send configuration for your send volumes and frequencies so that you have the best deliverability possible. To achieve large send volumes you need a robust and reliable platform that supports thousands of users, supporting email send volumes of up to 2 million emails per hour is our typical rate - and we're working to do even more. The quality of the emails you send are critical for your success, so as a professional email service provider we will give you an automated list management processes so that your data is de-duplicated and invalid addresses are removed.
Unsubscribes, spam complaints and hard bounces can then be automatically suppressed from all sends to maximise deliverability rates.
13. Full legal compliance
BriefYourMarket.com is a secure system that you can use with confidence. All your client data is kept completely confidential and access is controlled using secure encryption and authentication. Plus, new technologies like email authentication (e.g. Sender ID, SPF and Domain Keys) are all considerations made by BriefYourMarket.com on your behalf. You may have heard of the CAN SPAM law which specifies that every email campaign sent needs to include a physical address of the sender, and that unsubscribes, when requested are honoured. BriefYourMarket.com makes this process automatic. During set up you will have a unsubscribe link automatically inserted and locked to yout system, so unsubscribes are honoured without manual work. You will also be set up with a template that is compliant with email marketing laws so you can rest assured the marketing you do is always legally sound.
14. People to market to
Our direct mail feature allows you to send targeted print campaigns to your customer and prospects by utilising our database of over 20 million households. You can filter the data by criteria such as gender, age, household income and length of residency, ensuring that all of your campaigns are highly targeted – increasing your ROI. We also let you Draw A Search around the areas you want to target, making campaign planning exceptionally easy. Read more about finding new prospects here.
15. Unique Content Preferencing
Our newsletters are designed to be driven by the recipient's preferences. They select what they want to read about, and you create one newsletter with multiple stories and articles. Unlike other email service providers, the recipient will only receive the articles that match their interests whilst you only ever need to create one newsletter. That means you get a stronger open and read rate, and more engaged subscribers. It’s easy to look at the analytics to discover which articles a specific client or group has accessed, see how many times they have visited and which additional articles on your website they have also viewed. With these reliable indicators at hand, you can improve the relevance of your client communications and increase your sales, by targeting clients based on what they have found useful or appealing.