Overview of Features

Email Campaigns
  • Ideal for events, sales promotions, group communications, new stock updates etc.
  • Easy-to-use HTML editor to create emails with rich content (images, text, fonts, colours, tables, links etc)
  • Personalise emails with name and other contact data
  • Your contact list can be grouped and filtered for targeted campaigns
  • Opens and link click-throughs can be tracked and counted giving you valuable feedback on your communications


Your own public 'news' website
  • BriefYourMarket includes a news website has an editable news home page and other editable pages
  • It can be seamlessly linked to your existing website
  • If you do not have a website, this can be your website
  • All newsletters and articles you produce are instantly published to the news website
  • These can be viewed by category, date etc.
  • Old material can be archived
  • Includes a subscription / update page allowing individuals to sign-up and choose categories of interest to themselves
  • Google and other search engines continuously index the content, bringing search engine ‘hits’


Easily produced Smart Newsletters
  • Newsletters are ideal for building stronger relationships through informing and educating your market
  • Newsletters are authored (see below) and split into two parts:
    • An email part designed to firstly get your legitimate message through spam filters to your recipients and then to attract the their interest enough to click through to your website
    • An online part consisting of the full articles containing rich content
  • The email will only contain brief article teasers in the specific categories the subscriber has chosen making it relevant and quick to read
  • The email also contains an editorial and links to the full articles
  • When the email is then sent, the full articles and newsletter are simultaneously published to the website.
  • Easily configure newsletter categories to actively target content
  • Increase traffic to your website as articles are viewed on your website


Scalable Collaborative Authoring system
  • Magazine styled newsletter creation structure
  • One or two people can produce the newsletter or a large team can be set up with defined roles, deadlines, codes etc.
  • Authors write articles in their categories of expertise
  • If needed, sub editors edit and approve articles
  • The editor then does final editing, decides on inclusion and ordering and adds editorial.
  • Administrators manage lists, control access and roles


Create Appealing Content
  • It’s as easy as using a word processor
  • Copy and Paste from other applications
  • Personalise your content
  • No technical skills necessary


Build and Manage Email Lists
  • Easy import of existing email addresses and contact information
  • Powerful email list management features including reusable filters
  • Advanced searching and grouping of multiple contact lists
  • Grow your email lists with viral marketing features
  • Export groups of contacts
  • Maintain strong permission policies with verified opt-in and easy unsubscribe features
  • Give subscribers the option for HTML or Text format


Track eMarketing Results
  • Real time email tracking
  • How many emails were sent and opened
  • Understand the success of viral marketing by tracking your increase in subscriptions
  • Which links generate the most clicks...and more


Online software
  • The software is hosted on the internet at a unique location (URL) or your choice giving you:
    • A tool to create, send and measure email campaigns
    • A public ‘news’ website
    • A tool to author, edit and compile and publish newsletters
    • Access BriefYourMarket.com from any computer with internet access and a browser 


Improve Productivity
  • Avoid typical mistakes when sending mass emails
  • Helps you comply with latest spam legislation
  • Link checking
  • Preview and send email campaign tests
  • Upload your own library of images
  • Easy to add tracking links for campaign reporting