Events
Derek Vincent, BriefYourMarket's Customer Service Manager, presents workshops and "Quick Tips" events around South Africa. Current dates and booking details are in our News section
One-day Workshop Overview: "The Internet and Email Marketing Workshop"
The workshop will take you through a series of steps; by end of the workshop you will have an email marketing strategy plan and a prioritized list of Internet strategies. The steps are:
- Analyse your current Internet and email marketing position
- Identify or review the set of keywords that define your business for your target market
- Outline the business and communication models that fit your marketing needs
- Classify market segments within your target market and describe communication strategies for each segment
- Specify marketing goals and identify Internet and emarketing functionality required to meet these goals
- Develop Web traffic-building and customer-conversion strategies
- Develop email marketing specifications and strategies
As part of the workshop, you will receive:
- Analyse your current Internet and email marketing position
- Identify or review the set of keywords that define your business for your target market
- Outline the business and communication models that fit your marketing needs
- Classify market segments within your target market and describe communication strategies for each segment
- Specify marketing goals and identify Internet and emarketing functionality required to meet these goals
- Develop Web traffic-building and customer-conversion strategies
- Develop email marketing specifications and strategies
During the workshop you will learn:
- How to make the most of your web presence – positioning yourself on the internet for your market
- How to implement an email marketing strategy they builds your contact base without alienating them by sending them unwanted information.
- How to put technologies such as SEO, PPC, blogs, forums and wikis to use in order to build targeted traffic
- How to hold your investment in technology and e-marketing to account using the plan - invest – implement- measure ROI – plan cycle
- How to capitalize of the explosion of high-speed internet access in SA
- How to convert more visitors to customers
- How to develop sophisticated relationships with your target market at both market-segment and individual levels
Presentation Overview for the 2 hour "Quick Tips" event: "7 tips for effective Internet and Email Marketing"
1. Convert more visitors to customers
- Relevance and value – How do you shape-up?
- Conversion strategies: Repeat visitors, subscribers, relationships, leads, referrals and customers
- The invest & measure cycle for managing return on investment
2. Become “Spam-wise”
- A brief history of Spam and Spam legislation in SA & internationally
- What you can do to prevent getting mistakenly labelled as a “spammer”
- What content should and should not be sent by email
3. Position yourself on the internet for your market
- The top real estate on the internet – location, location, location
- Understand the current phase of Internet technology- the Hyper Curve
- Identify the right e-business model and web solution for you
4. Ride the “Broadband” wave
- Current broadband penetration and growth in SA
- The opportunity within email marketing created by broadband
- Use measurement and seamless flow to bring in more business
5. Build Targeted Traffic
- Understand the importance of the keywords and phrases you use
- Utilize services to analyse, research, plan, implement and measure your online strategy
- The viral, broadcast and networking marketing models
6. Use technology to meet customer expectation
- The new “more of less” expectation
- How and why consumer expectation has changed in the last ten years
- Take action to know your market both segmentally and individually
7. Use News to build relationships
- The benefits of regular communication
- How to keep news focused and individually relevant
- The value of a growing, up-to-date web presence
8. Overview of our solutions
- How the tools and services we provide assist you in doing these 7 things and becoming more effective in your use of emarketing