M&P Estates are a dedicated team of estate agents based in South Ockedon, Essex, offering a range of sales, lettings and conveyancing services to their customers. They are the only estate agent in South Ockedon with a full licence membership with the National Association of Estate Agents.
M&P Estates wanted to maximise their brand awareness and more effectively reach out to our database, helping us increase both our instructions and ROI.
I maintain a dedicated property blog, offering detailed and informative industry insights to residents of South Ockedon. I wanted to drive more traffic to the blog, and cement M&P’s position as market leaders.
By using the BriefYourMarket.com email feature, we are able to consistently send out unlimited emails to our database of customers and prospects. Being able to effortlessly personalise each email with our customers’ names is fantastic, giving a truly friendly and exclusive feel to each and every message.
Our branded templates help to increase our brand awareness and establish familiarity between M&P Estates and our customer base
The reporting tool is really handy and shows us exactly who is engaging with our communications, and how much traffic is going to our website and blog – a function that is incredibly useful to our business!
Since using BriefYourMarket.com, our agency has seen some truly fantastic results, including:
- Return on Investment – We sell more properties with an increase of lettings rates of over 70%, and have increased our sales by 110%
- An above-average email open rate - With a 28% average email open rate, we’re well above average for the property industry!
- Increased website traffic.
- Increased Valuations - BriefYourMarket.com emails have also significantly increased M&P’s brand awareness in our local community. For example, one customer who had read our blog was so impressed with our knowledge of the local area that they they asked M&P Estates to sell not only the property being valued – but also 3 other properties that they owned!