What makes our Newsletters Smart?

Imagine that this beautiful, but big pile of beans represents the information you want different people in your diverse market to know



The problem is that there is just SO MUCH INFORMATION that your prospect will never find what they are looking for. Surprisingly most people use this approach to newsletters: "pack in as much information as you can and send it to everyone"

BriefYourMarket, however allows you to publish all this wonderful information online, but you send only a sample of it in your newsletter email. More like this:



This sample, being an editorial and article teasers, gives your reader a MUCH better chance of finding something relevant to them in the 20 seconds they are willing to spend looking at your newsletter email.

However, BriefYourMarket does not stop there, we also provide your subscribers with the means to choose exactly which categories are of personal interest to them. Our system then filters your newsletter further so that what they end up with in their inbox, depending on their personal preference, looks more like this:

  or      or    

The bottom line being that focused, relevant information brings far bigger results than vast quantities of un-filtered trivia.

Below are some of the finer points on BriefYourMarket.com's smart newsletters, we also have a tour you can view.

BriefYourMarket makes it easy for you to:
  • Publish your newsletter on your website as soon as you send the newsletter
  • Increase traffic to your website as each article is on the website and only teasers are included in the newsletter email
  • Only send articles to users who have subscribed to your newsletter
  • Only send articles of interest to each of your contacts
  • Increase your delivery rate by keeping your newsletter emails small in size 


Your business reputation will remain smart as:
  • You are only sending subscribers content they wish to receive
  • Older news articles will always be on your site in an archive section
  • Your newsletters will have a look that supports your company brand


You can have different authors creating content for your newsletter and its easy to:
  • Set up authors who only have permission to create articles for a particular type of content
  • Use the Sub-Editor security role for a user to review all articles, approve or reject them before they are sent to the editor for publishing
  • Set up editors to have the final say on what articles are included in the newsletter and who has responsibility for publishing the email