Why shouldn't you use Outlook?

Tracking.
Your whole point of using e-mail communications should be to build stronger customer relationships, reach more people, and increase your revenues. If you don’t have access to detailed communication statistics, you can't improve your communications. BriefYourMarket.com gives you detailed, real time statistics and tools.

Anti SPAM Legislation Compliance.
Using BriefYourMarket.com helps you ensure that you are compliant with anti SPAM regulations. You should also be aware that all e-mails that come from your business are subject to these rules.
For international emails the CAN-SPAM legislation is outlined on the Federal Trade Commission (FTC) site (www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm).
For South Africa, SPAM is defined in the ECT Act at [Internet.org.za]

Formatting and Design.
Some people love graphical e-mails. Others just want plain text. So you want to send beautifully formatted HTML and text messages that anyone can read. Even though you’ve been told that you can build and send HTML e-mails with Outlook, there are no guarantees it will maintain formatting. BriefYourMarket.com sends both HTML and text and helps you to test your email.

Contact Data Management.
Trying to manually keep all your contacts’ data up-to-date can quickly become time consuming. BriefYourMarket.com includes the ability to import/export contact data and contacts can update their own data.

Protecting your contacts’ privacy.
How many times have you received an e-mail where everyone has been "cc-ed" and their e-mail addresses are exposed? Outlook is not meant to be used for mass e-mails and the Outlook address book is not a good place to store and organize all your data. BriefYourMarket.com provides secure storage for all your customer data, accessible by password.