One-day Workshop Overview: "The Internet and Email Marketing Workshop"

The workshop will take you through a series of steps; by end of the workshop you will have an email marketing strategy plan and a prioritized list of Internet strategies. The steps are:

• Analyse your current Internet and email marketing position
• Identify or review the set of keywords that define your business for your target market
• Outline the business and communication models that fit your marketing needs
• Classify market segments within your target market and describe communication strategies for each segment
• Specify marketing goals and identify Internet and emarketing functionality required to meet these goals
• Develop Web traffic-building and customer-conversion strategies.
• Develop email marketing specifications and strategies.

• 3 months free hosting of a fully-functional live version of the BriefYourMarket online news website extension service
• A WSI Webscan of your existing website
• These will be set up prior to the event if you register 10 days or more in advance
• At the workshop you will receive a workbook in which to record all the strategies, ideas and plans coming out of the discussions and case-studies.

• How to make the most of your web presence – positioning yourself on the internet for your market
• How to implement an email marketing strategy they builds your contact base without alienating them by sending them unwanted information.
• How to put technologies such as SEO, PPC, blogs, forums and wikis to use in order to build targeted traffic
• How to hold your investment in technology and e-marketing to account using the plan - invest – implement- measure ROI – plan cycle.
• How to capitalize of the explosion of high-speed internet access in SA
• How to convert more visitors to customers
• How to develop sophisticated relationships with your target market at both market-segment and individual levels

Presentation Overview for the 2 hour "Quick Tips" event: "7 tips for effective Internet and Email Marketing"

1. Convert more visitors to customers
• Relevance and value – How do you shape-up?
• Conversion strategies: Repeat visitors, subscribers, relationships, leads, referrals and customers.
• The invest & measure cycle for managing return on investment

3. Position yourself on the internet for your market
• The top real estate on the internet – location, location, location
• Understand the current phase of Internet technology- the Hyper Curve
• Identify the right e-business model and web solution for you

4. Ride the “Broadband” wave
• Current broadband penetration and growth in SA
• The opportunity within email marketing created by broadband
• Use measurement and seamless flow to bring in more business

5. Build Targeted Traffic
• Understand the importance of the keywords and phrases you use
• Utilize services to analyse, research, plan, implement and measure your online strategy
• The viral, broadcast and networking marketing models

6. Use technology to meet customer expectation
• The new “more of less” expectation
• How and why consumer expectation has changed in the last ten years
• Take action to know your market both segmentally and individually.

7. Use News to build relationships
• The benefits of regular communication
• How to keep news focused and individually relevant
• The value of a growing, up-to-date web presence

8. Overview of our solutions
• How the tools and services we provide assist you in doing these 7 things and becoming more effective in your use of emarketing